Minnesota Alpha Chapter of Pi Beta Phi at the University of Minnesota
Issue link: https://www.epageflip.net/i/1065206
© 2018 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 6 I. Introduction Pennington & Company is pleased to submit this report to the Minnesota Alpha House Corporation Board. The report is in response to the request for a feasibility study to determine the potential for a capital funds campaign of $3 million to pursue a chapter house improvement project. A. Primary objectives 1. Assess the readiness and willingness of the Minnesota Alpha constituency to support a fundraising effort. 2. Evaluate the dollar potential of a campaign and formulate recommendations. 3. Begin a process that will inform, educate, and cultivate major gift prospects for the campaign (pre-solicit major donors). 4. If feasible, develop a plan and recommendations for conducting a campaign. B. How the study was conducted 1. A personal letter signed by Jill Ingvalson Fischer '86, Minnesota Alpha House Corporation vice president, was sent to 79 alumnae to introduce the project and Pennington & Company's involvement. Potential interviewees were identified by alumnae who participated in a focus group meeting, wealth data mining, and prospect research. An additional four alumnae were identified by interviewees and contacted to participate in the study. Additionally, 11 electronic surveys were sent to house corporation board members and others closely related to the project. Twenty-two letter recipients also received an electronic survey after multiple failed contact attempts or an inability to meet in person or by phone. 2. Of the 94 potential participants: • Thirty-four interviews (36%) were conducted. o Twenty-seven interviews were conducted in person.