Minnesota Alpha Chapter of Pi Beta Phi at the University of Minnesota
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© 2018 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 4 with the other sororities on campus. When asked why alumnae might not give, interviewees provided a variety of reasons, including which project was selected, financial ability, and supporting other organizations or causes. When asked if they believe a $3 million campaign is a reasonable campaign goal, nearly half of interviewees were unsure if alumnae had the ability and willingness to support a fundraising effort of this scale. Of those interviewed, 47% said "Maybe," 41% said "Yes," and 12% said "No." Participants were unsure of alumnae's ability and interest to make gifts at the leadership levels outlined on the $3 million gift chart shared during interviews. Having a realistic fundraising goal is essential to the success of a capital campaign, as alumnae want to support a project that is attainable and likely to succeed. Interviewees expressed positive interest in their personal attitudes toward a capital campaign. A large majority (86%) feel now is the time for Minnesota Alpha to proceed with a fundraising campaign and 52% ranked Minnesota Alpha as a "Top Priority" or "High Priority" among their philanthropic interests. Without making a commitment, alumnae were asked to provide an estimate they would consider in a capital campaign. The following estimates were provided: $250,000-$500,000 (one alumna) $25,000-$50,000 (one alumna) $10,000 (two alumnae) $7,000 (one alumna) $5,000-$20,000 (one alumna) $5,000-$10,000 (four alumnae) $5,000 (four alumnae) $2,500-$5,000 (one alumna) $2,500 (three alumnae) $1,000-$5,000 (one alumna) $1,000 (two alumnae) $500 (one alumna)