Minnesota Alpha Chapter of Pi Beta Phi at the University of Minnesota
Issue link: https://www.epageflip.net/i/1065206
© 2018 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 37 her giving beyond comfortable levels. Appendix B shows the gifts required to achieve these campaign goals. The attainment of this minimum goal will take a significant amount of time and effort. Success will require recruiting a few key individuals early on to make a commitment of their time and financial resources to this campaign. Face-to-face solicitation calls will be required to secure the larger leadership gifts needed to reach the minimum goal. Involvement in the solicitation process by well-known, influential alumnae will help raise the sights of other alumnae and persuade them to make more significant gifts. Success at this level is best assured through face-to- face solicitation by a qualified professional and, whenever possible, an influential alumna. It is important to recognize that alumnae who make a major investment in this project will ask tough questions regarding financing and maintenance plans. To ensure support from all donors, a detailed case for support must be developed prior to asking alumnae for major gifts. The case for support must be well-defined, and all financial estimates must be present. B. Criteria for success Pennington & Company has worked with more than 676 fraternity and sorority house corporation boards on 148 college and university campuses. Our experience has proven that certain elements are critical to successful fundraising: • A persuasive, well-planned, and urgent case for support. • Unanimous support by the alumnae leadership concerning the chapter's needs and the plan to meet these needs. The alumnae leadership must be willing to demonstrate the importance of the project with their own philanthropic gifts and investment of time. • Understanding of the basic gift table and recognition that 50% of the funds will likely come from 10 alumnae and that approximately 20% of all alumnae will contribute to the campaign.