Minnesota Alpha Chapter of Pi Beta Phi at the University of Minnesota
Issue link: https://www.epageflip.net/i/1065206
© 2018 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 28 Building early momentum in a campaign by securing commitments from the Minnesota Alpha alumnae leadership, the collegiate chapter, and key alumnae will be essential to developing further confidence in donors and demonstrating overall campaign success. It is important in any future fundraising effort to secure leadership-level commitments early on, as it will help influence others once the campaign reaches the mass mailing phase. Having strong early support will help inspire donors to stretch their own commitments. It is critical to build sufficient campaign momentum throughout a project so that alumnae feel the campaign goal is attainable and the proposed project is realistic. Providing confirmed construction costs and a financial pro forma in the campaign materials will show the chapter's ability to afford the project, thus increasing alumnae confidence in its completion. Alumnae were then asked if they believe Minnesota Alpha should proceed with a capital campaign. As shown in Chart F, 86% of participants said "Yes." This is an above-average response compared to other Pennington & Company studies and indicates a strong alumnae interest to support a capital campaign for Minnesota Alpha. Those who responded "Yes" feel that it's important to fundraise while the chapter is strong and there is a sense of urgency due to competition. Those who responded "Maybe" are concerned with the ability to raise the money needed and the need for more project detail. When asked if now is a good time for Minnesota Yes 41% No 12% Maybe 47% Chart E: Is $3,000,000 a Realistic Fundraising Goal?