Minnesota Alpha Chapter of Pi Beta Phi at the University of Minnesota
Issue link: https://www.epageflip.net/i/1065206
© 2018 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 40 13. A written proposal should be presented in person, whenever possible, in every case where an alumna is solicited for a major gift, typically $5,000 or greater. 14. To maximize the size of contributions, a five-year payment period is recommended for campaign pledges. In addition and when appropriate, planned giving and bequests should be encouraged to develop a strong chapter endowment. 15. A campaign master calendar should be established outlining target dates for the beginning and ending of campaign tasks and activities. We recommend the following general topics and time frames with the addition of increasingly specific tasks as the campaign develops: November 27, 2018 Presentation of feasibility study results and recommendations. January 1, 2019 Decision by the house corporation to proceed with a capital campaign. Jan. - Feb. 2019 Internal campaign preparations (finalize strategy, modify plans, set campaign policies, prepare promotional materials, etc.). Solicitation of the Minnesota Alpha insiders and undergraduates and campaign volunteer recruitment. March - Aug. 2019 Major gifts phase (quiet phase); solicit major donor prospects, assemble and train volunteer leadership. Sept. - Dec. 2019 Public phase; public announcement of campaign through printed newsletter to alumnae followed by a mailed campaign brochure, class leader letters, and chairman's letter to all non-donors. Jan. 2020 - Dec. 2021 Direct mail continues; house corporation engaged in an additional 12-24 months newsletters and solicitations. 16. Construction should not begin until after the public announcement of the campaign. By waiting until the completion of the quiet phase of the campaign, all of the major donor prospects should have been solicited before construction begins. The psychology and motivation of the donor to give may be negatively impacted if the project is underway prior to being asked for a gift.