© 2018 PENNINGTON & COMPANY FUNDRAISING, LLC. ALL RIGHTS RESERVED. 32
place Minnesota Alpha as a "Medium Priority" and the remaining 17% said it is a
"Low Priority." This level of philanthropic interest is above average compared to
other Pennington & Company feasibility studies. It is important to recognize that
prioritization does not necessarily correlate to one's gift estimate but may coincide
with their willingness to stretch their giving or appeal to others to join them in
support.
Interviewed alumnae had a variety of answers to explain the reason behind their
philanthropic interest in Minnesota Alpha. Other priorities include religious
institutions, education, family commitments, and other nonprofit organizations.
Without making a commitment, interviewees were asked, "In the event the house
corporation board moves forward with a capital campaign, would you expect to
make a gift?" As shown in Chart I, 88% indicate they would make a pledge or gift,
while 12% were unsure if they would make a gift at this time. This response is
slightly above average compared to other Pennington & Company feasibility study
findings.
Top Priority
21%
High Priority
31%
Medium Priority
31%
Low Priority
17%
Chart H: Where Does Minnesota Alpha
Rank Among Your Philanthropic
Priorities?
