CityView Magazine

Discover CityViewNC.com's fresh updated look! | 25 video, add music to it and push it out, Townsend said. Videos don't need to be perfect and live video works well too. "It's totally OK now. I tell everyone 'don't overthink it,'" Townsend said. "Video is so important – just do it and get it out there." Photos, on the other hand need to be sharp and focused and perfect. "Taking poor photography is totally unacceptable." Social media is so important to real estate agents that many post those links at the top of their websites, making it the first thing visitors see. On Coldwell Banker Advantage's main web site, links to Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube and the agency's blog are at the top right next to the phone number – as prominent as the company name. Townsend Real Estate outsources some of its social media to CirclePix – a real estate marketing automation com- pany based in Springfield, Utah. "I have learned more and more about what's out there," Townsend said. "Not only what we're doing but the quality of how we want everything to look." Everything from agent photos and biographies to social media posts, Townsend wants to look "first-class and upscale and modern." And also personal, he said. Agents are encour- aged to talk about themselves, their family life and hobbies as well as the work they do. Even in the digital age, which some see as cold and impersonal, personality is still highly important, Buerger and Townsend say. Potential clients do their research before picking up a phone or writing an email or even chatting. "Just being out there and being 100% me all the time, I think that's very im- portant in how people find me today," Buerger said. "People want to work with people they like or think they will like." DONATE Your Used Furniture! CONVENIENT DROP-OFF SERVICE Mon-Fri 10 am-5 pm & Saturday 9 am-3 pm CALL 910.321.0780 FOR FREE DONATION PICK-UP! 205 Forsythe Street, Fayetteville, NC 28303 (Behind Rite-Aid at the corner of Raeford Road and Robeson Street) www.TheReStoreWarehouse.com e Re-Store Warehouse is a charity home improvement store raising funds for local at-risk children, homeless families, adult literacty, senior and emergency assistance programs. DREAM KITCHENS DESIGNED FREE! Professional Design • Brand Name Selections 3D Color Computer Drawing • Custom Floor Plan Complete Itemized Quote Don't row Away...Donate Today! Why Donate To Re-Store? All donations are TAX DEDUCTIBLE. OVER $1,000,000 DONATED TO SUPPORT LOCAL CHARITIES such as Fayetteville Urban Ministry, Operation InAsMuch and Kids Peace SCHEDULE PICKUP. DONATE. SHOP. Go to www.Reveel.it and scan this ad

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