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communities together one pool at a time for over 35 years!
910.868.8319 | spaandpoolworld.com | claytonbrittandsonsinc.com
3703 Bragg Blvd. | www.SpaandpoolWorld.com | 910.868.8319
Bringing families & communities together one pool at a time for over 49 years!
400 Westwood Shopping Center
Suite 210
(Player Office Building)
Fayetteville, NC
910.426.5291
www.playermclean.com
Business Litigation | Contracts | Professional Litigation
Corporate Formations | Real Estate Litigation | Bankruptcy
Construction Law | Collections | Land Use | Wills & Estates
Condemnations | Commercial Transactions
Lonnie M. Player, Jr.
James A. McLean, III
Anne Mayo Evans
Jennifer Malone*
*Of Counsel
Player McLean, LLP
A T T O R N E Y S
M P
email marketing platform, can print
flyers from it and create email cam-
paigns, he said.
Townsend Real Estate's first con-
tact with a potential client is proba-
bly still by phone, while Buerger says
hers is most oen through email.
at's changing though, Townsend
said. "We get a lot of our inquiries
that start through Google – finding
our website and finding us," he said.
Townsend uses a chat-bot com-
puter program on its website to
make it easy for visitors to contact
the company and ask questions. e
chat-bot box, personalized with a
picture of a smiling brunette, pops
up in a corner of the site when
someone visits and offers the option
of asking questions through a live
chat.
Having the technological capa-
bilities isn't enough, Townsend said
– someone has to respond quickly.
"It's so important to get back to
them within three to five minutes,"
Townsend said. "e difference in
five minutes and aer five min-
utes, you have about a 75- percent
chance" of conversion. "Everyone in
the world wants something instant."
Townsend's father – owner and
president Jimmy Townsend – gives
all the digital credit to his son. "He
really has embraced it and done a
great job," the elder Townsend said.
"I'd like to take credit for it but the
only credit I can take is that he's my
son. I'm very proud of him."
Buerger, president-elect of Lon-
gleaf Pine Realtors, a regional trade
association, says Facebook was the
impetus for her and many in real
estate to get tech-savvy.
"I have millennial children and
that's where they were spending
their time," she said. "I knew the
internet wasn't going away."
