Bella Vista Business Association Directory

Bella Vista Business Association Direct Marketing - Direct marketing is advertising messages that are sent directly to consumers, such as through Direct Mail or Telemarketing. Domain Name - e address of your website, i.e. www.mybusiness.com EdgeRank - EdgeRank is the common name given to an algorithm that Facebook uses to decide what articles should be displayed on a particular user's newsfeed. It takes three factors into account: A nity (how close the user was to the content), Weight (what action did the user take on the content – like, share etc.) and Time Decay (how recent/current is the content). In 2013 Facebook began to use another type of algorithm that takes more than 100,000 factors into account (along with EdgeRank's three). Eighty-Twenty Rule - e eighty- twenty rule means that 80% of a speci c product will be sold to about 20% of customers. is usually only applies to a particular product category, for example, shampoo in a drugstore. Four Ps - Product, Price, Place and Promotion. e product is what you're selling, the price is how much you're selling it at, the place is where you'll be distributing your product and the promotion is how you'll be selling your product. GEO-Targeting - GEO- targeting is a method of targeting website visitors based on their location (or in other words, their geography – hence the name!) Once the visitor's location is known, a website might deliver di erent content based on what country, city, zip code, etc. that the visitor is from. is is an agency that handles every part of the advertising process. at includes the planning, design, production, and placement of your ad. Usually it also means that they'll handle all the marketing communication (promotion, sales, PR etc.) as well. Guerrilla Marketing - Guerrilla marketing has very little to do with actual Gorillas, unfortunately. Guerrilla marketing is a marketing strategy where a company uses unconventional means in order to promote their product, service or business. For example: Gra ti or sticker bombing HTML - HTML is a programming language that's used to create websites. Hit - When a person visits your website it's called a "hit". ey are also sometimes referred to as "visitors". Impression - An impression is when a user views your webpage (or ad). Internet Marketing - Internet marketing is just marketing, but on the internet. It's when you, as a business owner or a liate, use the internet to market a product or service. Javascript - Javascript is a dynamic computer programming language that's commonly used to create interactive e ects in web browsers. Keyword - A keyword is a word (or phrase) used in search engines to nd relevant content. For example, if you're looking for cupcake recipes, search engines will search the internet for content that contains the keywords "cupcake" and "recipes". Keyword Research - Keyword research is an integral part of e ective content writing, online marketing and SEO. Keyword research can be used in many ways, such as to determine what keywords are most popular with your target audience, to determine what is the most relevant keyword (or keyphrase) for the topic of your content, or to determine how much competition there is to rank high in the search engines using that word or phrase (is the internet already saturated with information around your keyword). Landing Page - e landing page is the page of a website where people have "landed" a er clicking a hyperlink on another web page. While it's usually the website's home page, it can be any page and this is why every page should be treated like a landing page. LinkedIn - LinkedIn is a social networking platform that is mainly used for professional networking. Meme - A meme is a humorous image, video or piece of text that spreads rapidly across the internet. Monetize - Monetizing refers to the process of introducing new features to a website in order for it to make money. is could be a banner ad, a liate marketing or launching a product or service. Natural Listing - Also known as "organic results" or "organic listings" are listings that appear on search engine results page because of their relevance to the searched query/term rather than being advertisements. ink of it as "naturally" appearing, rather than being promoted to appear. Non-Pro t Marketing - Non-pro t marketing is when the service or product that's being o ered is not trying to make a pro t from what they're o ering. Non- pro t marketing usually occurs for charities, in the public health sector and educational organizations. 18 – 2018 Bella Vista Business Association Directory

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