Bella Vista Business Association Directory

Bella Vista Business Association Onsite SEO - Onsite SEO is techniques that are used by making changes to the website that are supposed to help your website be more search engine friendly. O -Page Optimization - O -page optimization refers to the factors that are outside of your control or the control of the coding on your webpage (I know, scary!). ese factors still have an in uence on your web page's listing in search results. You just can't do much about it. Pageview - A pageview is when one of your pages of your website is loaded completely (and supposedly "viewed" by a visitor). If one visitor goes to your website and views 3 pages, that's 3 pageviews. Pay Per Click - Pay per click (o en abbreviated as PPC) is an advertising strategy where you pay a certain amount of money for every click your advert on a website receives. Also known as "Cost Per Click". Quali ed Lead - A quali ed lead is when you have all the information that you would with a standard lead, such as name and email address, but with additional information that quali es them for a speci c product. For example, you might know what their budget is or whether or not they make the buying decisions in their household/ company etc. Retargeting - Retargeting is a cookie- based technology that uses an unobtrusive piece of Javascript coding to anonymously "follow" your audience around the internet a er they've visited your website. RSS - RSS (which stands for Really Simple Syndication) is a standard data feed system. It's used to deliver updates and/or content from websites to you, rather than you having to go to the websites looking for them. Popular RSS readers include Google Reader, My Yahoo!, Newsgator and Bloglines. Search Engine Marketing - Search engine marketing (commonly abbreviated to SEM) is when search engines are used to market to your target audience. is can happen by using either SEO or by paid methods, such as PPC. Search Engine Optimisation - Search engine optimisation (commonly abbreviated to SEO) is when your website and online marketing strategy is optimized so that you gain higher rankings in organic search engine results. Search Engine Results Page - e search engine results page is the page of results you see a er you search something using a search engine, like Google. Social Media - Social media can come in a variety of shapes and sizes. It can be a platform, website or application, and it is distinguished from other websites etc. because it is used for social interactions. An example of this is Facebook, Twitter and Instagram. Social Media Marketing - Social media marketing is when social media platforms, such as Facebook, Twitter and Instagram, are used to garner interest in a business and to increase website tra c. Social Media Marketing usually focuses on sharing interesting content that users will want to share with their friends, who will then share with other friends etc. Target Market - Your target market is the group of people that you intend to aim your marketing message at. TOMA "Top-Of-Mind Awareness". Tracking Code - e tracking code is a snippet of JavaScript that is copied and pasted from your Google Analytics account on to your website. It's used by Google Analytics to track data from a website and it usually starts with . URL - URL stands for Uniform Resource Locator. It's the internet address for a speci c webpage. For example, www. internetaddress.com/aboutme Unique Visitor - We're all unique in our own way. But that's not what this means. A unique visitor is any one person visiting your site any number of times. So if I'm visiting your page 50 times a month, I'm still only 1 unique visitor. Visit - When your mother comes for tea and you have to make small talk for an hour. Or, in this context, when a user visits your website. Word Of Mouth Advertising - Word of mouth advertising is advertising that happens when people share information about a product, service or promotion with friends or family (or anyone). According to a recent Nielson study, it's still the most trusted form of advertising, with 92% of people saying they trust it. YouTube - YouTube is a video-sharing website, created by three former PayPal employees in 2005. It was bought by Google in 2006. It's a powerful marketing tool with 50% of people watch videos on Youtube, with 64% of those going to the marketers website a erwards. Source of terms: getspokal.com 2018 Bella Vista Business Association Directory – 19

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