81% of respondents would be tempted by this offer, while
free shipping came in second with 74%. More women than
men chose a discounted price, 84% and 77%, respectively.
Loyalty points and gifts were equal, 35% and 34%
respectively, of all respondents with genres equally
represented. However, 45 and over were more likely to choose
loyalty points.
In other sections of the study, it was indicated that
advertisers have an opportunity to attract Hispanic buyers if
they show an ad for them after a purchase or after a visit to
your site.
If a price discount is not possible, free shipping is the way
advertisers can get Hispanic buyers to complete an online
purchase on your site. 76% chose this option; alternative
payment came in a second with 56%.
More men than women reported being likely to make a
purchase on a site with a choice of Spanish language, with
43% of male respondents and 38% of all women.
They have shown an openness to targeted advertising, but
quickly abandon a brand or specifi c purchase if shipping costs
are high, do not fi nd a secure payment system or there is a
system failure.
Enero/Febrero 2015 | |
51
AbastoMedia.com
