English
Bonus
A
ccording to a study by Androitdigital, detailing how
Hispanics' online shopping habits and how they
respond to online advertising efforts, advertisers
could evolve alongside the Hispanic shopper.
According to the report, having a younger population,
Hispanic buying power will increase exponentially until 2024.
Thus, Hispanics' online buying habits can increasingly imitate
those of Millennials, since much of the Hispanic population is
in the age range between 15 and 34 years.
After increasing by 62% over the last 15 years, the
Hispanic population is the largest contributor to population
growth in this country. While the total US population grew
by 0.7% in 2013, the Hispanic population increased more
than 2%. In 2050, Hispanics will account for one third of
Americans.
Also, Hispanics are younger than the general US
population. 70% are under 40 years (first generation
Hispanics) have an annual income between $50,000 and
$99,000 and are responsible for nearly 40% of the $1.3 trillion
in purchasing power of Hispanics.
Online Shopping
According to the survey, the Latino community spends six
hours a day connected to a technology device, compared to
the general population.
The report indicates that if advertisers want to encourage
buyers to make an online purchase with them instead of a
competitor, they must offer discounted prices.
Abasto Staff
Hispanic power in Online Shopping
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| | Enero/Febrero 2015
AbastoMedia.com
