Buenos Consejos. Buenos Negocios - www.AbastoOnline.com the same Acculturation
How much have Hispanics modified or adapted their attitudes and behaviors as a result of contact with mainstream America? What new systems of thought, beliefs, emotions and communication systems have they embraced in order to exist in a new cultural environment without abandoning their heritage?
Assimilation
While often used interchangeably with acculturation, this is actually the process of giving up a cultural heritage and becoming absorbed into the mainstream culture. How much has a Latino “forgotten” about their heritage in order to see him/herself as part of a larger national family?
Income level
In general terms, the higher a person's income level (this applies to all people, not only Latinos) the likelier they will have their basic needs fulfilled. The wants and/or needs addressed in your targeted marketing message will need to take this into consid- eration.
It is a combination of all these distinct variables that defines the Hispanic group (or groups) that you will focus on. The idea behind all this is that you need to understand where the majority of the people you are trying to reach land within these variables and modify your message according to your new insight.
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