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69 www.thejewelrybook.com Doyle & Doyle popular choice for resetting heirloom jewelry in order to extend the life of a gemstone or turn an antique piece into something new entirely. Platinum is Naturally White: Its color will make diamonds and gemstones pop! Platinum is known for its natural white color—a truly white metal, unlike "white gold." White gold is actually yellow gold that was mixed with other metals and then plated with rhodium to appear more white—a white mask that will unveil a yellow tinge over time. Platinum, on the other hand, will maintain its naturally white color. When diamonds are set in platinum, their fi re and brilliance are much more evident against platinum's "true white." This is what makes platinum the ideal metal for setting diamonds in engagement rings, diamond bands, and other fi ne jewelry. Platinum's true white enhances the appearance of gemstones, too. From rubies to emeralds to sapphires, colored gemstones appear more vibrant when they are secured in platinum. Platinum is Timeless: Its style ages with grace. If you look closely at a piece of well-loved platinum jewelry, you will notice a satiny fi nish on the surface that developed over time. This change in texture is known as "patina." Platinum's patina is celebrated by jewelry lovers and designers because it underscores the metal's authenticity. All metals scratch, but when platinum is scratched metal moves aside. When gold is scratched tiny bits fl ake away. Platinum is Pure: 90-95% pure platinum is a hypoaller- genic metal! It is recommended that you choose platinum that is 90-95% pure. Not only will the jewelry be durable and ensure the security of diamonds and gemstones, but this composition is also a great choice for those with sensitive skin or allergies to other metals, like gold. Did you know that 14 karat gold jewelry only has 58.5% gold in the jewelry's composition and 18 karat gold has 75% compared to platinum's 90 or 95%? With so many advantages over other metals, it's no surprise that platinum enjoys a rich heritage. It was the precious metal of choice during the 19th and 20th centuries, and today remains the superior choice for engagement rings, wedding bands and any piece of jewelry to be treasured for years to come. Single stone All metals scratch, but when platinum is scratched metal moves aside. When gold is scratched tiny bits fl ake away.

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