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Formed when meteors crashed into the Earth two billion years ago,
this most precious of metals is truly otherworldly. From the time of
its unique beginnings, platinum has been revered for its strength
and rarity, properties that are as relevant to your fi ne jewelry pur-
chase today as they were platinum lovers of centuries past.
Here are just a few of the reasons platinum should be top of your
list when buying a piece of fi ne jewelry:
Platinum is STRONG: Its strength mirrors a relationship's
bond.
Platinum is one tough metal. In fact, it's denser than gold and more
durable. When the proper alloy is used —the term indicating
mixtures of precious metals used in manufacturing—platinum is
known for its ability to withstand daily wear without thinning.
That's why it's the industry standard for a diamond's setting. A Plati-
num crown ensures that a diamond will be held securely.
Platinum's strength and longevity also make it possible for jewelry
to be passed down from generation to generation. Platinum is a
Fall 2021 | PGI
WHY CHOOSE
By Platinum Guild International
OMI Privé
ForeverMark
PLATINUM?
