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It might sound uncommon or even outdated
to reach out to clients by phone, but that's
exactly what makes this shortcut to establish-
ing your approachability so effective by allow-
ing you to stand out from the crowd with this
tested and timeless strategy.
Taking this extra step builds closer relation-
ships with your best clients and can help them
come to see you as a trusted advisor and genuine
friend they can't wait to shop with and recom-
mend to all their loved ones.
3. Mail handwritten notes and cards especially
around important dates.
A birthday, anniversary, or holiday may be among
the most obviously important reasons to
write to a top client (and that's especially true
if they've shopped with you for those
occasions).
But reaching out around diffi cult experiences
that wouldn't motivate someone to celebrate
with a shiny new purchase can be equally
important especially in a world that is valuing
authenticity and connection more and more
each day.
I know some will wonder, "should I still
bother posting on social media?" and the
answer is yes – but with the help of a syndi-
cation strategy that prioritizes creating
content for your email list that can be
shared to social media with just a few simple
edits.
Armed with these strategies, you can expect to
connect with your clients more effectively and
empathetically no matter what social media
might throw your way.
