that influenced jewelry across the
world, ensuring Italian jewelers led
the way forward into a new era of
masterful modernity."
From the very start, Giuseppe was
focused on buying the very best
quality of precious rubies, sap-
phires, emeralds and diamonds
that he could afford, opting for
quality over size, always and at-
tempting to get as close as pos-
sible to the source of the gems.
He perfected a classical design
aesthetic to showcase the true
artwork of nature, allowing the
inherent beauty of each stone to
shine through and resonate with
the legacy of the beloved high
jewelry brands. Sophistication,
simplicity, perfect proportions, and
refined craftsmanship became the
hallmarks of the brand.
Today, PICCHIOTTI stays true to
its unique heritage, despite the
planned obsolescence of the digi-
tal world. As the new generation
of the Picchiotti family begins to
exert its influence, the core values
remain as consistent as ever, while
product development and new
forms of communication bring the
brand to the 21st century.
Technology Creates New Traditions
In their worldwide travels, Gi-
useppe, Filippo and Umberto Pic-
chiotti often had the opportunity to
speak first-hand with their cus-
tomers, while appearing at trunk
shows and personal appearances
with the brand's exclusive retail
partners. They commonly
"The Excellence" Emerald and
Diamond Earrings
PICCHIOTTI Xpandable™
Double Facing Ring
Essentially Color Ring featuring Green Tourmaline, Amethysts and Round White Diamonds
