Prestige Promenade pearls and sweets
Issue link: http://www.epageflip.net/i/1400329
The legendary House of PICCHIOTTI has hailed from Italy for over fifty years. Founder Giuseppe Picchiotti started the family business with his sister in 1967 in the esteemed jewelry hub of Valenza. He con- tinues to run the company to this day, traveling the world in search of superlative gems and visiting clients in key markets to offer the personalized type of service for which the PICCHIOTTI brand is so well known. The second generation of Picchiottis, Giuseppe's three adult children are each actively involved in the company. MariaCarola, Giuseppe's daughter, directs marketing and communications. Her brother Filippo is actively involved in stone-buying, travelling with his father and managing the design studio and atelier. Umberto, the youngest son and sibling, trained at the bench as a goldsmith and now takes full responsibility for quality control. This new genera- tion of Picchiottis is now steering the brand in creative and innova- tive directions that remain true to the brand's core heritage and DNA. Hindsight is 20/20 In the beautiful town of Valenza, set amidst the rolling green hills of Piemonte in the north of Italy, the Picchiotti family has enjoyed five decades of brilliance. Driven by Giuseppe Picchiotti's passion for the truly remarkable treasures of Mother Nature, PICCHIOTTI has become synonymous with excel- lence in the world of fine jewelry. Known for sourcing the very high- est quality, exceptional precious gems, the brand excels by fusing classicism and contemporary Ital- ian fashion flair into their jewelry. According to Vivienne Becker, award-winning jewelry historian and author who penned a gor- geous tome on the brand's first fifty years, "In true Italian spirit, the Picchiotti family challenges the conventions they so revere, pushing boundaries of craftsman- ship and technology, which in turn liberates design and stimulates creativity, reinventing the classics, making them modern. Which is exactly what Giuseppe Picchiotti did … He was instrumental in forging an entirely fresh, exciting and dynamic style of contempo- rary Italian jewelry design, a style Advertorial A NEW GENERATION AT PICCHIOTTI Second Generation of Picchiottis, L to R – Filippo, MariaCarola, Umberto X 2 – Second Generation of Xpandable™ Collection