2 UCW JUNE 16-22, 2021
WWW.UPANDCOMINGWEEKLY.COM
FREE HEALTH CARE • for uninsured Adults
call 910.485.0555
Featuring:
A Full Menu of Southern Favorites
Ice-cold Adult Beverages on hand
presents
Free to
the public
8:00-10:00 pm
For more information call: 910-237-4565
Lawn chairs are welcome • No coolers allowed
1122 Person Street
.
COUNTY TOURISM PROMOTION - SECURING
POSITIVE PUBLICITY AS A TRAVEL DESTINATION
One of the ways the Faye eville Area Conven on and Visitors
Bureau (FACVB) works to posi on Cumberland County as a
des na on for mee ngs, tournaments and individual travel is to
secure posi ve publicity for the community in travel and trade
blogs and print publica ons. The FACVB ac vely works to secure
regional, state and na onal publicity for Cumberland County's
tourism assets.
How does the FACVB manage this effort? As the Director of
Communica ons, I work directly with the media in a variety of
ways:
• A end media events throughout the south. At these events,
I present a endees with a pitch sheet with story ideas for
their outlets. O en these marketplace events are the first
me I meet with a journalist. With follow-up, I con nue to
build rela onships leading to securing visits and stories.
• Complete media outreach on events, developments and
products available in Cumberland County.
• Invite writers to visit and explore the community. The FACVB
typically hosts at least 12 writers, bloggers and influenc-
ers each year. While the COVID-19 pandemic forced writer
visits to look different, they s ll visited. In the 20/21 FY, the
FACVB hosted 16 writers, with two more visits s ll to hap-
pen this June.
• All of the media outreach efforts are supported across all
of the bureau's social media channels. In the 20/21 FY, 50
out-of- market pieces of publicity promo ng Cumberland
County's tourism assets were generated.
If you would like more informa on on how the FACVB works
with travel and trade media; or if you have an idea for a story,
please contact me at mfoote@visi aye evillenc.com or
483-5311.
AUTHOR :
Melody Foote
FACVB
Director of Communications
B U L L E T I N
Fayetteville
Merchandise
in person at
245 Person Street 8 am - 5 pm
or: www.FayettevilleNCGear.com
