5 0 + W A Y S T O
F I N D C L I E N T S
READY TO BUY
HIGH-END
JEWELRY
( I N A N Y E C O N O M Y )
K AT H L E E N C U T L E R . C O M
D O W N L O A D
19
www.thejewelrybook.com
Your network is unique and so is what you have
to offer them.
Hosting an event that only you could create is the
key to standing out and making your events
must-attend soirees that people eagerly await an
invitation to.
4. Don't waste anyone's time.
Our extremely important clients and collectors
want to know that the extra screen time they're
spending with you will be worth their while.
From the curated guest list to the facilitated
activities, your event should take guests on a
transformational journey.
Put some real time and thought into what take-
aways you'd like your clients and collectors to
have and how you want to make them feel – then
use these goals to guide your planning.
5. Create connections that lead to referrals.
Your top clients and collectors anticipate that an
event like this will bring them some genuine
connections with high-hopes that they will lead
to more business.
This is your opportunity to facilitate some of
those connections for your guests and become a
go-to jeweler within their own networks.
We want our clients and collectors to see us as
trusted advisors and genuine friends that they're
excited to work with again and again.
y
