5 0 + W A Y S T O
F I N D C L I E N T S
READY TO BUY
HIGH-END
JEWELRY
( I N A N Y E C O N O M Y )
K AT H L E E N C U T L E R . C O M
D O W N L O A D
sionally in your virtual space -- but video appointments and
virtual showcases are here to stay.
There's nothing wrong with doing a test run to make sure
your sound is working and your light is complementing both
you and the pieces you're showing -- in fact, you absolutely
should be doing this before you hit record every time
But don't let perfectionism stand in the way of your presenta-
tion. Challenge yourself to record a video and send it to a top
client or share it with your social media audience.
[VIDEO 4]
• Use bite-sized scripts to keep the conversation fl owing.
After reaching out and recording videos, you're going to start
seeing comments and messages -- and might not know what
to say.
This is where having some scripted responses ready-to-go can
help you and your team close these clients and start making
sales!
Think through the typical interactions you see in your
showroom: greeting your clients, talking about pieces,
responding to objections, and more. Make notes about how
you handle these moments then use the snippets you create to
build momentum through micro-conversations that mimic
your real-life communication.
Feel like you could use a little more help getting ready for the
holidays this year?
I'm all about empowering and educating jewelers and if
you're looking for even more to help grow your jewelry
business into a digital empire, here are two ways I can
help you take it to the next level…
Download the FREE Checklist: 50+ Ways to Find Clients
Who Are Ready to Buy High-End Jewelry (in Any Econo-
my)...
• Visit https://www.kathleencutler.com/ and complete the
download form
• Work with me and my team privately and discover how to
take your customers from window shoppers to collectors…
Visit www.kathleencutler.com and click on the live chat
