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TJB_Summer_2020_Look Book

Prestige Promenade pearls and sweets

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Retail Sales 24 www.thejewelrybook.com Tackle Your 2 0 2 0 H o l i d a y S e a s o n w i t h C o n f i d e n c e Below are experts from the Jewelry book's Sparkle Spotlight series with Kathleen Cutler to share Kathleen's expertise in the virtual world as we get ready for the upcoming 4th quarter. I have enjoyed creating these videos with Kathleen and have learned some very valuable tools for my business. I hope that these conversations bring a sense of empower- ment to learn, grow and create an abundance of opportuni- ties for your businesses. To see any of our Sparkle Spotlight series, please check out our Instagram @thejewelrybook! The holiday season will be looking very different this year for oh-so-many reasons and getting a head start can mean the difference between sales that are record-breaking... or heart- breaking. But thankfully, you don't need to spend thousands of dollars improving your website, learning the Instagram algorithm, or spending money on expensive ads. Here are 4 fool-proof ways you can exceed your income goals this year by selling online and harnessing the power of your existing relationships this holiday season. [VIDEO 1] • Start prepping for the holidays with your top clients today. Make a list of your top 20% of clients and start connecting with them through a few texts or emails. Leave your sales pitch at the door -- this is just about reaching out and reminding your clients that you're thinking of them. Many of your best clients won't feel comfortable leaving home this holiday season, but that doesn't mean you can't lay the foundation for virtual sales now. (In fact, with fewer clients traveling that means they're likely to have more money to spend on gifts during the holidays!) [VIDEO 2] • Look for the sales opportunities that are already sitting in your inbox. Take some time to look through your emails, DMs, and text messages. You'll probably fi nd that you were sitting on a goldmine this whole time! The clients that have reached out in the past are already primed for sales, giving you a great return on your reconnection. If you're serious about taking these red-hot leads and turning them into sales right away, give my $22K Before Breakfast formula a try! [VIDEO 3] • Rip the bandaid off and start recording yourself on video. It's easy to feel intimidated by the idea of showing up profes- By Kathleen Cutler

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