WWW.UPANDCOMINGWEEKLY.COM
14 UCW JULY 15-21, 2020
presents
Fayetteville's "Best" Band
3 years in a row
Book your upcoming events!
Rivermist Band
910-797-7140
www.rivermistband.com
www.facebook.com/rivermistband
Search "Rivermist Band"
on Instagram and
"Ain't No Party Like A
#rivermistparty"
AUTHOR
Melody Foote
Director of Communications
Fayetteville Area Convention
& Visitors Bureau
B U L L E T I N
Download
a mobile app
for exploring
Cumberland
County.
CVB PROMOTIONAL EFFORTS NET
RESULTS
Throughout the 2019-2020 fiscal year, the Faye eville Area Con-
ven on & Visitors Bureau (FACVB) con nued to promote Cum-
berland County through various ini a ves and public rela ons
efforts, seeing a wealth of results.
• Hosted 9 travel writers prior to COVID-19. Four planned visits
were canceled or rescheduled due to the pandemic. The
visits, coupled with other outreach efforts, resulted in 53 out
of market stories about Cumberland County as a des na on
for conven ons, tournaments and individual travel.
• Coordinated Heroes Homecoming VII, which brought to-
gether partners from many of Cumberland County's munici-
pali es to thank and honor our veterans. As part of Heroes
Homecoming VII, the FACVB worked with Dirtbag Ales to
develop Heroes Homecoming Pilsner. Dirtbag Ales coordi-
nated with locals in the area to donate 60+ cases of beer to
soldiers who were quaran ned for 14 days a er returning
from overseas. In early March, I nominated the Cumberland
County community to Reader's Digest "Nicest Places in the
United States" contest. In the entry, I cited Dirtbag Ales' ef-
forts for quaran ned troops and as a result, the Hope Mills
brewery was recognized by the magazine as the "Nicest Place
in NC for 2020!"
• In April the FACVB launched "This Special Place" video as a
tribute to our community and its spirit of help and sacrifice.
#ThisSpecialPlace is a two-minute video that speaks to the
resiliency of people in Faye eville and Cumberland County.
To date, the video has generated more than 75,000 views
across all social pla orms and four published stories. One of
the stories aired on WRAL's Tarheel Traveler, sta ng that the
"video showcases the strength and endurance of Faye eville
during Coronavirus pandemic."
700 Ramsey St. Fayetteville, NC 28301
• Incredibly Fresh Flowers
• Custom Silk Designs
• Lovely Plants & Dish Gardens
• Fabulous Showroom & Gi Shop
• Conveniently Located Within Minutes
of Fayetteville Hospitals & Funeral Homes
Corporate Services:
• Lobby & Office
arrangements
• Grand openings
• Promotions
Flowers Express What Words Cannot
www.FloralArtsNC.com
910.822.0425
Celebrating 40
Years of Service
Image via Wikimedia Commons via Denis Bourez
Flower for July
Larkspur
