Up & Coming Weekly

April 30, 2019

Up and Coming Weekly is a weekly publication in Fayetteville, NC and Fort Bragg, NC area offering local news, views, arts, entertainment and community event and business information.

Issue link: http://www.epageflip.net/i/1111480

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Page 4 of 32

4 UCW MAY 1-7, 2019 WWW.UPANDCOMINGWEEKLY.COM STEPHANIE CRIDER, Associate Publisher. COMMENTS? Editor@ upandcomingweekly.com. 910-484-6200. STAFF PUBLISHER Bill Bowman Bill@upandcomingweekly.com ASSOCIATE PUBLISHER/ EDITOR Stephanie Crider editor@upandcomingweekly.com OPERATIONS DIRECTOR Paulette Naylor accounting@upandcomingweekly. com ASSISTANT EDITOR Leslie Pyo leslie@upandcomingweekly.com SENIOR SPORTS EDITOR Earl Vaughan Jr. EarlUCWSports@gmail.com REPORTER Jeff Thompson news@upandcomingweekly.com GRAPHIC DESIGNER Elizabeth Long art@upandcomingweekly.com SALES AND MARKETING DIRECTOR Kimberly Herndon kim@upandcomingweekly.com MARKETING ASSOCIATE Linda McAlister Brown linda@upandcomingweekly.com DISTRIBUTION MANAGER/ SALES ADMINISTRATOR Laurel Handforth laurel@upandcomingweekly.com CONTRIBUTING WRITERS D.G. Martin, Pitt Dickey, Margaret Dickson, Karl Merritt, John Hood, Jim Jones, Shanessa Fenner, Prudence Mainor ––––––––––– Up & Coming Weekly www.upandcomingweekly.com 208 Rowan St. P.O. Box 53461 Fayetteville, NC 28305 PHONE: (910) 484-6200 FAX: (910) 484-9218 Up & Coming Weekly is a "Quality of Life" publication with local features, news and information on what's happening in and around the Fayetteville/Cumberland County community. Up & Coming Weekly is published weekly on Wednesdays. Up & Coming Weekly welcomes manuscripts, photographs and artwork for publication consideration, but assumes no responsibility for them. We cannot accept responsibility for the return of unsolicited manuscripts or material. Opinions expressed by contributors do not necessarily reflect the views of the pub- lisher. The publisher reserves the right to edit or reject copy submitted for publication. Up & Coming Weekly is free of charge and distributed at indoor and outdoor locations throughout Fayetteville, Fort Bragg, Pope Air Force Base, Hope Mills and Spring Lake. Readers are limited to one copy per person. © 2019 by F&B Publications, Inc. All rights reserved. Reproduction or use of editorial or advertisements without permission is strictly prohibited. Various ads with art graphics designed with elements from: vecteezy.com and freepik.com. Branding survey: Your chance to define Fayetteville's image by STEPHANIE CRIDER PUBLISHER'S PEN With designators that range from "Fay- ettenam" to "America's Hometown: History, Heroes, A Hometown Feeling," Fayetteville's story is a rich and color- ful tapestry. It includes heroism and tragedy, darkness and light and all the shades and colors in between. And this community's journey continues for- ward. Polls and surveys from outside sources and their wacky metrics and logarithms can throw down whatever claims, ratings and analytics suit their fancies. When it comes down to it, they don't know Fayetteville. ey don't feel the pulse of the crowd when the Dogwood Festival is in full swing. ey don't feel the sense of community and empowerment the International Folk Festival and A Dickens Holiday foster. ey don't come and dance on the promenade at Fayetteville After Five concerts in Festi- val Park or savor the flavors of the culinary genius that prospers here — in food trucks and in restaurants and at the many farmers markets that dot the landscape. Sure, statistics tell a story. So does compassion, innovation, hard work and in- spiration. Fayetteville has all that in spades — and it doesn't always register on an analytics scale. But it does bring flavor and personality to this international city that so many choose to call home. People who don't live here often have no idea about the talented performers and first- rate theaters and music organizations that call the Sandhills home. ey don't see the gener- osity of the multitude of nonprofits here. ey don't know Fayetteville. And they don't get to define her or tell her story to the rest of the world. Why would we give them that power? It's time for people actually living and working here to own this community's narra- tive, to speak the truth and project it out into the world with pride and confidence. Stop trying to outrun decades-old reputations and fallacies. Stop accepting false information from out-of-town number-crunchers looking for search engine page rankings. Fayetteville is undertaking a new initiative to come up with a branding strategy that accurately reflects the goodness that resides here and tells the true story about the op- portunities here. is isn't about a new logo or a new motto. is is about defining what makes this place special and telling this community's story. e Fayetteville Cumberland Collabora- tive Branding Commit- tee is taking the lead in the effort. It consists of representatives from the city of Fayetteville, Cumberland County, the Cumberland County Tourism Develop- ment Authority, Crown Complex, the Greater Fayetteville Chamber, the Arts Council of Fayetteville/Cumberland County, Fayetteville Area Convention & Visitors Bureau, Vision 2026, Cool Spring Down- town District and the Fayetteville Cumberland County Economic Devel- opment Corporation. e first step in ac- curately telling any community's story is to gather information. at's where we are in the process. e branding initiative wants to hear from you. Tell the committee what you think, what you want and what matters to you. is community's story is your story, too. Visit www.brandingfcnc.com and take the branding survey. It only takes about 15 minutes, and it covers just about every as- pect of life in Cumberland County that you can imagine. Be brutally honest. is is our chance to not only counter the misinforma- tion but to shape the future. ank you for reading Up & Coming Weekly. It's time for people actually living and working here to own this community's narrative, to speak the truth and project it out into the world with pride and confidence. HIGH 84 LOW 64 HIGH 84 LOW 66 HIGH 87 HIGH 85 HIGH 87 LOW 62 LOW 65 LOW 65 MAY 6 MAY 5 MAY 3 MAY 4 MAY 7 AM Clouds/PM Sun Sunny Mostly Sunny Partly Cloudy Scattered Thunderstorms Partly Cloudy MAY 2 HIGH 88 LOW 64

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