What's Up - Your guide to what's happening in Fayetteville, AR this week!
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T2 WHATS UP! December 23 - 29, 2018 those young, media-savvy au- diences connected to his show. When the subject of late- night talk shows is raised, though, what most people think of is the old standard, pi- oneered by the likes of Steve Allen and Johnny Carson (both of "The Tonight Show"). The formula is familiar: mono- logue, guests, maybe a live performance. Many of the ma- jor networks' late-night talk shows have this blueprint in common, which makes them easy to compare and makes minor differences between hosting styles and subtle fluc- tuations in ratings a lot more meaningful. If there was a 2018 winner in the late-night wars, it was probably Colbert of CBS's "The Late Show with Stephen Colbert." Colbert took over for David Letterman when he re- tired in 2015, and he began his nightly ratings battle with Jim- my Fallon, who replaced Jay Leno as host of "The Tonight Show" in 2014. In the immedi- ate aftermath of the host switches of 2014-15, Fallon managed to hang onto Leno's ratings lead, but in recent years, Colbert's distinct host- ing and interviewing style has eroded that lead. Colbert started to pull ahead in 2017, when his overall view- ership numbers began to regu- larly outdo Fallon's on a night- ly basis. At that point, Fallon still retained one notch in his belt that was arguably superi- or to total viewership. While "The Tonight Show" had few- er overall viewers, it retained a solid lead in the most cov- eted demographic: viewers aged 18 to 49. Colbert had greater overall numbers, but Fallon's slightly smaller audi- ence consisted of a more de- sirable group. In 2018, though, buoyed by coverage of the U.S. midterm elections, Colbert finally man- aged to overtake Fallon within that coveted demo. Of course, the victory wasn't complete or permanent — after the excite- ment of election week, Fal- lon's show retook the lead it had previously clung to — but now "The Late Show" has Busy Philipps hosts "Busy Tonight" continued on page T10 TV FEATURE A/Health Initiatives 2 x 5 Have you or a loved one been diagnosed with Alzheimer's disease? Agitation and insomnia are just two common symptoms associated with Alzheimer's disease. If you are interested in learning more about current research and the management of symptoms, please give us a call at 479-575-9600. Call Health Initiatives Research 479-575-9600 to talk to our staff about current trials and more learning opportunities. ALZHEIMER'S DISEASE OR MILD COGNITIVE IMPAIRMENT? NOW ENROLLING IN CLINICAL TRIALS! Help us discover new treatment options! You might be able to help with clinical research studies looking at potential treatments for mild-to-moderate Alzheimer's disease and Mild Cognitive Impairment.