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www.thejewelrybook.com
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Manish Dhadda
confi dent in telling others that its
offerings can't be replicated. Plus,
there's a backstory.
The origins of Dhadda's die-
struck niche stem from deep
admiration of the technique.
Dhadda grew so impressed by the
simplicity and durability of pieces
made with that method that he
bought all the important die-
struck equipment from another
fi rm that was closing and hired its
head of manufacturing. The sig-
nifi cance of the name VIBHOR?
It is his son. And while the com-
pany has expanded into jewelry
such as pendants and inside-out
diamond hoops, bands are the
brand's mainstay.
Beyond well-made merchan-
dise, markup for retailers is another
priority.
"Margin is a big deal for us—
top VIBHOR retailers have a 53
percent margin," says Smith.
Plus, merchants have the oppor-
tunity to get one-for-one exchang-
es on an annual basis, American
Express gift card incentives for
"Margin is a big deal for us—top
VIBHOR retailers have a 53 percent
margin," says Smith.
