Retail Observer

RETAILOBSERVER.COM JUNE 2018 56 P CBC 2018, the largest homebuilding tradeshow in the western United States dedicated to advancing the art, science and business of housing, has commissioned award-winning photographer Platon, best-selling author Patrick Lencioni, and Jay Rogers, CEO and co-founder of Local Motors to keynote at the June 27 – 28, 2018 PCBC industry show. These thought leaders will inspire and empower attendees to think big and aim high to achieve their business goals. "When selecting keynote speakers, our goal is to find the right people with the most powerful message," said Linda Baysari, Senior Vice President, Meetings & Conventions. "The speakers selected for PCBC 2018 bring both creative inspiration and business savvy to the industry. The sessions are designed to inspire attendees to think differently about their business approach—each presenter will encourage innovation and determination as a catalyst to professional and personal growth. We're pleased to welcome this elite group of speakers to our annual event." The three selected keynote speakers represent varied backgrounds and life experiences, but come together to bring the art, science and business of the industry to life. Speakers and topics include: * Platon – Powerful Portraits: An Intimate Look at Humanity and Leadership Platon's work has been seen on the pages of TIME, Rolling Stone, The New Yorker, and Vanity Fair. This award-winning photographer has captured the portraits of world leaders, celebrities, soldiers, civil rights leaders, and human rights champions. His subjects have included Vladimir Putin, Barack Obama, George W. Bush, Mahmoud Ahmadinejad, and themes including the U.S Military, portraits of world leaders and the Civil Rights Movement. In 2009, Platon teamed up with Human Rights Watch to help them celebrate those who fight for equality and justice in countries suppressed by political forces. A captivating storyteller, he will share his poignant and mesmerizing stories behind some of the most iconic photos of our generation. Each story and photo lend perspective to current cultural behavior. His thought provoking accounts are intended to provide perspective, reignite attendee's passion and spark new creativity. * Patrick Lencioni – The Untapped Advantage of Organizational Health Best-selling author, and CEO of the Table Group, Lencioni helps leaders and organizations shift their focus to becoming healthier, with minimal politics and confusion, high degrees of morale and productivity, and low turnover among good people, allowing them to tap into the intelligence and expertise they already have. Lencioni has written 11 best-selling books and has spoken at conferences and events providing business models on organizational health, teamwork, leadership and employee engagement. Lencioni will provide attendees tangible, actionable business best practices that can immediately be implemented to help them run more efficient, productive businesses. * Jay Rogers – Manufacturing Renaissance? or Revolution? Jay Rogers is the founder and CEO of Local Motors, a technology company that is redefining vehicle development by pairing micro- manufacturing with co-creations. Rogers is leading a next-generation car company—the first to utilize Direct Digital Manufacturing (DDM) in vehicle production, and debuted the world's first 3D-printed car, the Strati, in September of 2014 and then the Olli, the world's first co-created, self-driving, electric and cognitive shuttle with Watson. This disruptive company is redefining the development of connected hardware by pairing micro-manufacturing with co-creation. He grew up loving cars and developed Local Motors by way of Princeton University, US Marine Corps and the Harvard Business School. His impressive pedigree and eagerness to innovate has positioned him as a thought leader in his industry. He will share his innovative perspective and provide insights about how to go after and ultimately achieve business goals. In addition to dynamic keynote speakers, the education sessions will include speakers from across many housing industry disciplines to include land and capital, multifamily and, new to PCBC, remodeling. Registration for PCBC 2018 is now open. Visit www.pcbc.com for more information and to register. T R A D E S H O W N E W S RO PCBC TO WELCOME POWERFUL KEYNOTES TO INSPIRE CREATIVITY AND CULTIVATE BUSINESS INNOVATION

• Cover