RETAILOBSERVER.COM JUNE 2018
24
NORTHSTAR APPLIANCES BY ELMIRA
STOVE WORKS MAKE A SPLASH IN NEW
BEACH BLUE
Just in time for warmer weather, Elmira Stove Works, the leading
manufacturer of premium retro and antique style kitchen appliances,
has added a cool new hue to its 1950s-inspired Northstar line: Beach
Blue. Taking its cue from vibrant skies and ocean waves, the latest
addition to the brand's "not-so-standard" color offering is at once
soothing and invigorating – evoking memories of summer days spent
at the beach.
The complete line of Elmira's retro-styled Northstar appliances,
including refrigerators, ranges, microwaves and dishwasher panels, is
now available in Beach Blue as a standard color. The welcoming,
versatile hue complements a variety of cabinet colors and accents–
from sleek white styles to rustic wood looks – and will add a pop of
vibrant color to any kitchen.
"We're out to change the way people view appliances," said Tony
Dowling, Vice President, Sales & Marketing for Elmira Stove Works.
"We understand that bold color can really make a kitchen come alive,
and appliances are a great way to introduce color while also creating
the foundation for the rest of the space. Not just for beach cottages,
Beach Blue is well suited for anyone who wants to bring a cheerful,
water-side vibe to their kitchen."
The Northstar line is also available in eight additional standard
colors, along with unlimited custom hues that span the spectrum –
making it easy for designers and consumers to create a kitchen that
reflects their unique style preferences. For example, those wanting to
make an even bolder statement can opt for Northstar appliances in
Ultra Violet, Pantone's 2018 Color of the Year.
To simplify appliance selection, Elmira offers a "Create Your Dream
Kitchen" visualizer tool on its website, enabling designers and
consumers to see how Northstar appliances in various colors and
trims will look when paired with different cabinet finishes. Kitchens
can be saved as a pdf, printed, and emailed, and (if desired) a request
for quote can be sent directly to the nearest Elmira dealer.
Visit www.elmirastoveworks.com for more information about Elmira
Stove Works' entire offering of mid-century modern style appliances.
SUPERIORE INTRODUCES LA CUCINA: A
FULL SUITE OF BOLD, MORE AFFORDABLE
PREMIUM APPLIANCES
SUPERIORE, the iconic Italian appliance manufacturer, has
added a new collection to their growing portfolio of premium cooking
appliances.
"When we set out to develop the LA CUCINA Collection, our
approach was to bring SUPERIORE's iconic style and performance
together for North American consumers looking for more affordable
I N D U S T R Y [ N E W S ]
