Retail Observer

June 2018

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM JUNE 2018 24 NORTHSTAR APPLIANCES BY ELMIRA STOVE WORKS MAKE A SPLASH IN NEW BEACH BLUE Just in time for warmer weather, Elmira Stove Works, the leading manufacturer of premium retro and antique style kitchen appliances, has added a cool new hue to its 1950s-inspired Northstar line: Beach Blue. Taking its cue from vibrant skies and ocean waves, the latest addition to the brand's "not-so-standard" color offering is at once soothing and invigorating – evoking memories of summer days spent at the beach. The complete line of Elmira's retro-styled Northstar appliances, including refrigerators, ranges, microwaves and dishwasher panels, is now available in Beach Blue as a standard color. The welcoming, versatile hue complements a variety of cabinet colors and accents– from sleek white styles to rustic wood looks – and will add a pop of vibrant color to any kitchen. "We're out to change the way people view appliances," said Tony Dowling, Vice President, Sales & Marketing for Elmira Stove Works. "We understand that bold color can really make a kitchen come alive, and appliances are a great way to introduce color while also creating the foundation for the rest of the space. Not just for beach cottages, Beach Blue is well suited for anyone who wants to bring a cheerful, water-side vibe to their kitchen." The Northstar line is also available in eight additional standard colors, along with unlimited custom hues that span the spectrum – making it easy for designers and consumers to create a kitchen that reflects their unique style preferences. For example, those wanting to make an even bolder statement can opt for Northstar appliances in Ultra Violet, Pantone's 2018 Color of the Year. To simplify appliance selection, Elmira offers a "Create Your Dream Kitchen" visualizer tool on its website, enabling designers and consumers to see how Northstar appliances in various colors and trims will look when paired with different cabinet finishes. Kitchens can be saved as a pdf, printed, and emailed, and (if desired) a request for quote can be sent directly to the nearest Elmira dealer. Visit www.elmirastoveworks.com for more information about Elmira Stove Works' entire offering of mid-century modern style appliances. SUPERIORE INTRODUCES LA CUCINA: A FULL SUITE OF BOLD, MORE AFFORDABLE PREMIUM APPLIANCES SUPERIORE, the iconic Italian appliance manufacturer, has added a new collection to their growing portfolio of premium cooking appliances. "When we set out to develop the LA CUCINA Collection, our approach was to bring SUPERIORE's iconic style and performance together for North American consumers looking for more affordable I N D U S T R Y [ N E W S ]

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