Issue link: https://www.epageflip.net/i/95074
Local Calendar Submit calendar items to P.O. Box 220, Red Bluff, 96080 or clerk@redbluffdailynews.com. SATURDAY, NOVEMBER 24 Red Bluff BMX racing, 5:30 p.m., Red Rock BMX Track, Tehama District Fairground, $10 Christmas Parade, 5:30 p.m. downtown Red Bluff Frontier Village Farmers Market, 8 a.m.-1 p.m., EBT accepted, 526-2843 Weight Watchers meeting, 8 a.m., 485 Ante- lope Blvd. #N, 1-800-651-6000 Los Molinos Open House, 10 a.m. to 2 p.m., Los Molinos Masonic Family Center, 25020 Tehama Vina Road Senior Dance, 7 p.m., Senior Center, Josephine Street, 384-2100 SUNDAY, NOVEMBER 25 Red Bluff Kelly-Griggs House Museum, 1-3 p.m., 311 Washington St., tours by appointment, 527- 1129 Corning Evangelist services, 7 p.m., Family Bible Church, 609 Marin St., 824-9989 MONDAY, NOVEMBER 26 Red Bluff English as a Second Language class, 5:30- 8:30 p.m., Red Bluff High School Adult Ed build- ing, 1295 Red Bud, 736-3308, same time Tues- day and Wednesday and 9 a.m. to 12:20 p.m. Thursdays, free childcarefrom 9 a..m. to 12:20 p.m. classes in Richlieu Hall, 900 Johnson St. Head Injury Recreational Entity, 10 a.m., St. Elizabeth Community Hospital, Coyne Cen- ter, 529-2059 Key to Life, 6 p.m., Family Resource Center, 220 Sycamore St. Suite 101, 528-8066 Masterworks Chorale rehearsal, 6:45 p.m. to 8 p.m., Red Bluff Presbyterian Church, 838 Jefferson St., 527-4203 PAL Martial Arts, age 5 - 18, 3-5 p.m., 529- 7920, www.tehamaso.org. Red Bluff Community Band Practice, 7-9 p.m., Presbyterian Church, Jefferson St., 527- 3486 Red Bluff Senior Writing Class, 10: a.m.- noon,,Executive Room at Sycamore Center, 220 Sycamore St., 527-5762 Salvation Army Writing Class, 9:30-11:30 a.m., 940 Walnut St., 527-8530 Sun Country Quilters Community Service Group, 9 a.m. to 3 p.m., Family Resource Cen- ter, 220 Sycamore St. Suite 101, 528-1126 Sun Country Quilters Guild Meeting, 7 p.m., Westside Room, Community Center, 1500 S. Jackson St. 528-1126 TeenScreen Mental Health Appointments, 10 a.m. to 2 p.m., free, by appointment, Youth Empowerment Services, 1900 Walnut St., 527- 8491, Ext. 3012 US citizenship preparation class, 5:30-8:30 p.m., Red Bluff High School Adult Ed building, 1295 Red Bud, 736-3308, same time Tuesday and Wednesday Venture Crew 1914 meeting, 6:30-8 p.m., Moose Lodge on 99W, co-ed ages 14-20 wel- come Women's Domestic Violence Information and Support Group, Spanish speaking only, call for time and location, 528-0226 Corning Alcoholics Anonymous, noon Monday through Friday, 5 p.m. Thursday, 7 p.m. Monday, Tuesday and Saturday and 1 p.m. Sunday, 783 Solano St., behind the church Bingo, 5:15 p.m. early bird, 6:30 p.m. regular games, Maywood Grange, Highway 99W just past Liberal Avenue, 833-5343 Narcotics Anonymous, and 7 p.m., 820 Marin St., 824-114 or 586-0245, meetings daily through Saturday, additional meeting noon Mon- days Sewing group, 9 a.m., Family Resource Cen- ter, West and South streets, 824-7670 Spanish Adult Education, 5 p.m., Family Resource Center, West and South streets, 824- 7670 Strategies for Success, Life Skill classes, 1:30 p.m., Family Resource Center, West and South streets, 824-7670 Weight Watchers, weigh in 5:30 p.m., meet- ing 6 p.m., Senior Center, corner of South and Fourth streets, Kayla Deihl leader Christmas Parade PETS On Parade Red Bluff Come Join Sat, Nov. 24, 5:30pm Walk your dog or Animal Care Center Call Julia at Tehama County ride your horse Representing (530) 200-3926 through Sunday, January 6, 2013 2 GAMES OF BOWLING, SHOE RENTAL AND A SMALL SODA OR 1 GAME BOWLING, SHOE RENTAL 1 ROUND MINI GOLF AND A SMALL SODA ~Holiday Special~ Sunday, November 18, 2012 ONLY $998 per person before 6pm* $1098 per person after 6pm* * Some dates, times and restrictions may apply. See center for details. Lariat Bowl & Miniature Golf 365 S. Main St., Red Bluff 527-2720 www.LariatBowl.com Presents Tehama County residents to donate gifts for under privledged children at Christmas. The Red Bluff Elks Lodge in conjunction with the Red Bluff Salvation Army urge The Red Bluff Elks Lodge would also like to invite local businesses to allow us to place a gift barrel in your lobby for gift drop off. New, unwrapped gifts can be brought to the Red Bluff Elks Lodge at 355 Gilmore Road or the Salvation Army office at 940 Walnut St, Red Bluff. All businesses are encouraged to participate and can receive a gift barrel by calling the Elks Lodge at 527-3421 during normal business hours. Tehama Trail — A matter of taste Looking for something to do when out of town guests arrive? Explore the Tehama Trail, an agriculture journey through Tehama County. Featuring olive and olive tasting venues, vine- yards, orchards, and bou- tique shops specializing in local products, the Tehama Trail represents a growing trend in both tourism and economic sustainability. The colorful Tehama Trail map is part of the movement to promote tourism in the region. The seeds for the map were planted when Kate Gris- som, Marketing Director for Rolling Hills Casino and her team were conducting informal marketing surveys of the resort's hotel cus- tomers. "We were talking to hotel guests, and we were continually asked what there was to do around the area besides gamble at the Casino or golf at Sevillano Links," Grissom said. "Women, whose husbands were playing golf, wanted to know where there were interesting shops. I wanted to recommend destinations that were in Tehama Coun- ty." to get involved in the com- munity at the time, and there was a lot of buzz about agritourism. The California State Department of Agri- culture, the University of California, and local farm bureaus were heavily pro- moting agritourism. Local farmers were looking to boost their income by mar- keting directly to con- sumers, and saw agri- tourism as a marketing opportunity to drive cus- tomers to their farms. Grissom's participation on a local economic devel- opment advisory committee and the Tehama County Economic Prosperity Branding Project enabled her to brainstorm and col- laborate with other business and community leaders, which resulted in the cre- ation of the Tehama Trail. "We had the challenge of finding activities that would keep our guests coming back to Rolling Hills Casino and Tehama County. At the same time, small farmers and shops had the challenge of attracting more business. So we thought, what if we got everyone together and started a trail and marketed it to both locals and out of town guests," said Grissom. While it is inclusive of Grissom was just starting the region's most popular wine, olive and olive oil tasting venues, the map does not include all of the agritourism opportunities in the area. Agritourism is a broad term that applies to a wide range of activities including purchasing pro- duce direct from a farm stand, shopping at a farm gift store, learning opportu- nities, navigating a corn maze, wine tasting, horse- back riding, and attending a concert at a farm or vine- yard. It also includes events such as the Dairyville Orchard festival, which raised the $126,000 for scholarships, and the Red Bluff Round Up and Bull and Gelding Sale which attracts hundreds of visitors to the area each year. "When people come into "Agritourism is also important to the future of Tehama County because it helps preserve our local landscape by keeping our small farmers in business, promotes local products to new markets, attracts visi- tors to the region, and gives them a reason to stay longer," said Behrens. "Our local landscape with Lassen Peak as the crown, and our world renowned olives and wines are essential to the County's branding efforts." Almost all the destina- tions on the Tehama Trail are small family-owned ventures that saw a future in combining agriculture with tourism. Their stories add to the appeal of agritourism. "When you buy direct the area to go wine tasting or attend an event such as the Bull and Gelding Sale, they also spend money and support other local busi- nesses, which contributes to our local economy," said Kristin Behrens, leadership team member of the Tehama Country Branding Project and former Tehama County Chamber of Com- merce president. from a family farm, you establish a relationship with the people who grow the food, " said Laurie Dana, a local resident who recently took a self guided Trail of Tehama tour and stopped by Bianchi Orchards, a produc- er of premium Chandler walnuts. family. The store's orchard setting off the main road adds to its appeal," said Dana. "However, I would not have known about it if it hadn't been for Tehama Trail publicity and signs along the highway." Other Tehama Trail des- tinations along Hwy. 99E enjoy more visibility thanks to heavy highway traffic. The Red Barn, a local land- mark that sells unfumigated walnuts and gift items, is a popular store for local resi- dents to bring out of town guests. A significant num- ber of Red Barn's customers were traveling through the area from Canada, saw the store's signs and decided to stop. The Red Barn's cus- tomer base supports the Small Farm Center at Uni- versity California's assess- ment that "people do not usually visit agritourism sites as their primary desti- nations, but rather tend to find out about them while in the area, and add them to their travel itineraries. The UC Assessment also point- ed out that while locals tend not to buy directly from farms on a regular basis, they do want some place to bring their guests. There- fore, farms selling direct need to establish a strong local presence. In 1976, Ray and Anne Bianchi bought 20 acres north of Los Molinos, where they taught school, raised their five children, and grew walnuts. In 1983, they purchased a neighbor's 20 acres. "We considered it a once in a life time oppor- tunity to purchase a neigh- bor's property," said Anne Bianchi. "Then as we were getting ready to retire, we again had the rare opportu- nity to purchase neighbor- ing land, and our orchards grew to 60 acres." Recently, the Bianchi's purchased additional property along Hwy. 99E, which will enable them to further expand their orchards and marketing ventures. For over 30 years, the Bianchi's sold all their wal- nuts in bulk to brokers. However, Ray and Anne had a dream of selling wal- nuts under their own brand and selling direct to con- sumers. They knew they couldn't do it alone, so they asked whether their children would want to partner with them. To their delight, all five of their children shared their love of agriculture and wanted to play an active role in the business. began to market their own branded walnut products, which include shelled wal- nuts, glazed walnuts, and chocolate walnuts. "We sell our walnuts online, at local retail outlets, and at our store," said Ray Bianchi. The Bianchi Orchard store also sells local art and hand- crafted gifts. In 2009, the family walnuts are absolutely won- derful," said Dana, who delighted in sampling the walnuts and candies. "The Bianchi Orchard store has that country hospi- tality charm to it that makes you feel like you are visiting "The chocolate covered The UC recommenda- tions are in line with the rea- soning behind the develop- ment of the Tehama Trail, which was to give visitors to the area more options for things to do, and to help cre- ate a stronger marketing presence with locals as well. Several trends support Saturday, November 24, 2012 – Daily News 3A and Saturdays during the summer. There are also Fri- day Famers Markerts in Corning. "We are very excited about the success of the farmer's markets," said Gowan. "The markets help form a bridge between the community and agriculture. The markets help the com- munity make a connection with farmers, which pro- motes more actual farm vis- its. The farmer's markets also showcase our county." According to Gowan, the Wednesday markets have grown to over 80 vendors, which include both agricul- ture and non-agriculture businesses. The addition of live music creates a festive atmosphere, which encour- ages attendance by both locals and out of town visi- tors. grown a tomato understands the difference in flavor between a vine ripened fruit and one bought from the grocery store. The demand for fresh, flavorful fruits and vegetables, organic pro- duce, and grass-fed and free-range meats is the dri- ving force behind the grow- ing popularity of fruit stands and farmers markets. The most successful fruit growth in agritourism for the region: People are tak- ing shorter trips both in dis- tance and time. Residents of urban areas want to partici- pate in activities that let them experience nature. Parents want to expose their children to how food is pro- duced. Farmers want more control over the pricing of their products. Consumers want to know the origins of the foods they eat, and they want the freshest, most fla- vorful fruit possible. Anyone who has ever stands, farm shops, and other destinations on the Tehama Trail use standard business practices to attract new and repeat business. Attractive and effective sig- nage, curb appeal, quality products and customer ser- vice earned Julia's Fruit Stand the October 2012 Business of the Month Award from the Tehama County Chamber of Com- merce. business award given to an agricultural business and we were thrilled to give it," said Dave Gowan, of the Cham- ber. "Julia's was our first "Many of the regular vis- itors to the farmer's markets are from Chico and Red- ding," said Gowan. "They may get something to eat while they are here and shop at a store or two before returning home. That bene- fits our local economy." The Tehama Trail map includes downtown shops because they provide anoth- er opportunity for tourists to taste and discover local products. Several shops sell handcrafted soaps featuring local olive oils and eco- friendly fashion from natur- al fibers. Stores such as The House of Design and Cali- fornia Kitchen & Company sell locally produced gift packaged foods such as Bianchi Orchard sugared walnuts and chocolates. The California Kitchen & Company also helps raise awareness about regionally produced foods through special tasting and cooking classes. Small food produc- ers such as Antelope Creek Farms depend upon local tourist-friendly shops to sell their products. "One thing we all learned while working on the Economic Prosperity Branding project and the Tehama Trail is how con- nected we all are and dependent upon each other's success," said Gris- som. "Even non-agricultur- al businesses depend on successful agritourism for increased business. Over 30 businesses, farms, and wineries were involved in developing the Tehama Trail, and we all rediscov- ered the community we live in, and that as a collective force we are powerful. Together we are stronger than alone. It's an exciting time to live in our rural Tehama County." The Tehama County Economic Prosperity Branding Project is a movement in response to an opportunity and desire to improve the economic prosperity of Tehama County and it's anchor communities of Red Bluff, Manton and Corning. Branding: economic The Red Bluff/Tehama County Chamber of Com- merce hosts weekly farmers markets on Wednesdays prosperity is a community investment in a journey of discovery and the development of activities, enhancements and new business opportunities that reinforce our community assets, lend to the greater community prosperity and create loyalty beyond reason.