What's Up - Your guide to what's happening in Fayetteville, AR this week!
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42 WHAT'S UP! JANUARY 21-27, 2018 feature story Advetorial Feature Some popular poultry B lake Umlauf understands the appeal of fried chicken. "It's hard to beat classic southern comfort food," he said. "People love fried chicken and Texas toast and cole slaw. The chicken brings back incredible memories for people." Blake, marketing coordinator for the two Fayetteville Zaxby's Chicken Fingers & Buffalo Wings locations, meets a lot of people who love their chicken. And, chicken is what the crew at Zaxby's does best. It is a company tradition stretching back to when two friends had one great idea. Zaxby's lore According to Zaxby's website: "Two childhood friends, Zach McLeroy and Tony Townley, were hanging out, playing basketball, talking trash and tossing around an idea. They didn't know much about the restaurant business. But they knew this much: the chicken they could find in Statesboro, Georgia, where they lived, was okay, but not really fresh or savory. Plus, none of the local chicken places were fun or had any personality. So they dreamed up Zaxby's right there on the basketball court. Between Zach's missed foul shots and Tony's bricks from 3-point land. The rest, as they say, is chicken history." Zalads & Zappetizers Flash forward from 1990 and Zaxby's now has locations in 16 states and is growing. Blake contends that the popularity of Zaxby's isn't only because of the quality chicken they serve, but also because of the variety of options and sauces offered. "We are very proud of our Zalads," he explained. "My personal favorite is our Cobb Zalad. Freshly mixed greens, red cabbage and carrots topped with your choice of grilled or fried chicken, Roma tomatoes, cucumbers, bacon, a hard-boiled egg, fried onions, cheddar and Jack cheeses with Texas toast. Yum." Zaxby's Fayetteville locations serving great chicken, making lasting memories BY DAVE WOODS ADVERTORIAL WRITER DWOODS@NWADG.COM