RETAILOBSERVER.COM JANUARY 2017
20
REFRIGERATORS AND FREEZERS
PART WAYS WITH NEW GE APPLIANCES
MONOGRAM
®
COLUMNS
Kitchen renovations historically have revolved around your wide
open refrigerator and freezer space, which were always one unit.
The problem? This doesn't align with how people live anymore;
how they cook, entertain or want their kitchen to be designed. The
solution: GE Appliances Monogram
®
Columns.
"Kitchen design today is all about customizing the space to match
a homeowner's lifestyle, and refrigeration and freezer appliances
traditionally haven't offered the flexibility to do this," said Michael
Mahan, general manager, Monogram. "New Monogram Columns
make it possible for homeowners to seamlessly split up the
refrigerator and freezer and install them hidden in plain sight, in the
places that make the most sense for their kitchen design and lifestyle
needs while providing a uniform look."
For the chefs who only keep fresh foods on hand, two
refrigerators in the main hub of the kitchen might make more sense,
with a freezer tucked away in a pantry. Or, for large families who
meal prep for the week, having equally large refrigerator and freezer
columns would be the most important. The opportunity to mix,
match and relocate knows no bounds.
SOPHISTICATED DESIGN FEATURES
Monogram focuses on using high quality materials, and with that
comes better design. For a customized look, Columns offer
adjustable panels and flush installation for both the refrigerator and
freezer to ensure the design blends in perfectly with cabinetry,
guaranteeing a seamless look, every time. Matching panels allow
the Columns to virtually disappear.
Columns are also designed to fit the space of a traditional built-
in refrigerator, making them perfect for retrofit installations.
Retrofit capability allows homeowners to replace a 48" or 42" built-
in refrigerators with two columns: No cabinet or electrical
modifications necessary.
"Monogram Columns are designed to look as good inside as
they do on the outside," said Mahan. "Ramp-up LED interior lighting
throughout the fresh food and freezer compartments make the
interior look spacious, inviting and clean."
I N D U S T R Y [ N E W S ]
