Retail Observer

RETAILOBSERVER.COM JANUARY 2017 22 ADDITIONAL LUXURY FEATURES INCLUDE: • Aluminum extruded touch points • Full extension, soft close drawers • Temperature-controlled drawers that offer added storage flexibility for items like deli, fruits and vegetables • Nano-coated, spill-resistant glass shelves with aluminum trim • Autofill pitcher that automatically refills cold, filtered water to be ready on demand (premium refrigerator model only) • Freezer icemaker and full-extension drawer with removable bin GE Appliances has expanded its wholly-owned subsidiary plant in Selmer, TN, specifically for this new product line. Monogram Columns will be available in October 2017 in both refrigerator and freezer models, with the option of stainless steel or custom panels. Learn more at monogram.com. SAMSUNG UNVEILS LAUNDRY GAME- CHANGER AT CES 2017 WITH NEW FOUR- IN-ONE LAUNDRY SYSTEM New Flexwash ™ + Flexdry ™ incorporates capabilities of two washers and two dryers into one incredibly versatile system to deliver most advanced, flexible laundry solution for modern families Samsung Electronics introduced its revolutionary FlexWash ™ + FlexDry ™ laundry system, at CES 2017 in Las Vegas. This versatile laundry pair was designed to offer two washers and two dryers in one system, giving consumers more choices to do laundry the way they want, in all types of situations. Incorporating a range of core Samsung laundry technologies, FlexWash ™ + FlexDry ™ provides the most advanced, flexible laundry solution to meet the needs of busy modern families. Within the two machines, each distinct laundry compartment includes unique features to tackle wash day needs. The FlexWash ™ front-loader is equipped with five cubic feet of capacity — the largest in its class — to handle normal or bulky loads. Meanwhile, the FlexWash ™ top-loader adds another cubic foot of capacity and is built to wash smaller loads separately from the main load. To power through big laundry loads, users can operate both washers at the same time with different settings. To dry fabrics, FlexDry ™ has the ability to tackle large laundry loads with the added flexibility to dry a few delicate items at the same time. Users can lay clothes flat in the unique Delicate Rack zone at the top of the dryer and gently dry delicates with a controlled, heated air flow. The special zone adjusts the heat between room temperature and 95 degrees Fahrenheit automatically depending on the type of fabric being dried. The main dryer compartment also uses Samsung's MultiSteam technology to freshen and disinfect clothes while reducing odors and wrinkles. "Everyone has different clothes and different ways of caring for them," said Seo Byung-Sam, president of home appliances at Samsung Electronics. "Finally, FlexWash ™ + FlexDry ™ is a laundry system that fits any need, all at once. We are striving to give consumers the freedom and flexibility to adjust the laundry process for the way they live, not the other way around." According to Samsung research on U.S. consumer laundry habits, 87% of U.S. consumers surveyed sort their laundry into lights and darks, different fabric types, and degrees of dirtiness, while 70% of consumers surveyed run two or more back-to-back washes. The new FlexWash ™ + FlexDry ™ laundry approach was developed to transform the marketplace as consumers discover a more efficient, more effective way to sort on the fly and tackle the laundry process. The ability to operate all four compartments separately and simultaneously addresses strong consumer demand to wash clothes faster while still keeping items separate. The new FlexWash ™ washer uses three core Samsung laundry technologies: SuperSpeedTM, PowerFoam ™ , and Vibration I N D U S T R Y [ N E W S ]

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