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WhadyaWant? First in a series on the mental and emotional ad- justments re- quired for long-term change. "People don't buy what they need, they buy what they want. They then back it with logic;" so goes the age-old idiom used by sales train- ers. Some explanation is in order: 1) "Buy" is not merely an exchange of currency for a product; "buy" can also be "make a decision" as in "buy into an idea." And at the risk of sounding all 1999 Matrix, "not to buy" is to buy. In other words, if when presented with the details, I choose not to move forward, I have in- deed "bought" the concept of staying stagnant. Either way, from such "mental purchases," actions result. 2) We are not irrational, we are emotional; although "buying" begins emotion- ally, we back it with logic before finalizing the deal. In other words, I might really, really, really want a bright red sporty convert- ible (can you say "mid life crisis?") but I then ana- lyze my finances, examine my needs, and decide not to buy. However, if I don't "want" it first, I will not even weigh the options, so no purchase is possible. Again: We buy what we want more than what we need; we back it with logic. As proof, there are peo- ple who need to stop smok- ing. They know how harm- ful it is. Yet they continue onward. Why? They don't want to stop. Sure, they back with it all sorts of logic, such as "my parents smoked and lived a long life," or "I can stop later." Bottom line however, they don't want to stop. There are people who need to get out of harm- ful relationships — but they don't. Why? They don't want to. Sure, there might indeed be very pragmatic reasons for not leaving, but the main drive to stay put is fear of what's out there (or not), an emotional re- sponse. Once those feelings are assuaged, they will be- gin the separation. More personal and ger- mane to resolutions and habit change, I needed to lose weight for years, yet it wasn't until my 39th birth- day when I found myself eating leftover frosting from the pink cake box I had placed in the garbage, that I decided to actually do something. Moreover, it was not that I even wanted to lose weight; in that moment all I wanted was to stop de- spising myself. I wanted control. I wanted to feel better. At that instant, I would do virtually any- thing to make the pain stop. Born from that strong emotional state, I only then analyzed my options and alternatives — and moved forward. All change is generated by fear, force, or pain — not happiness. If life were idyl- lic with butterflies, flowers, and sunshine greeting each morning, why would any- one want to change? How- ever, from the fire of ache, desires arise; the paradox being that once that hurt starts to recede (or the real- ity of the effort sets in) I no longer want to do the work as it appears laborious, te- dious, and non-productive. I revert to familiar easier habits, figuring "there's al- ways tomorrow." Therein lies the seed of every bro- ken resolution. To break that cycle, one must focus on what is gained from the effort, not what is sacrificed. Weight loss, as an example, is not about abandoning favor- ite foods; it's about feel- ing in control. It is not about grunting and pant- ing through an exercise program, it's about enjoy- ing freedom of movement. Each is true, one we want — and move toward it; the other we don't — we steer away. To make change perma- nent, it is imperative that we focus on its benefits. It's still a long road but a more productive, positive, and ex- citing path. Next week: Believable goals. Scott"Q"Marcusis a nationally known weight loss expert for baby boomers and the CRP — Chief Recovering Perfectionist — of www. ThisTimeIMeanIt.com. His new book, co-written with his sister, "The Busy Baby Boomers Motivational Guide to Weight Loss" is at www.BabyBoomersGuides. com. SCOTTMARCUS 'Whadyawant?'Thepsychologyofbuying SUN COUNTRY Quilters guild to host a friendship tea CONTRIBUTED Sun Country Quilters Guild will be holding its annual friendship tea at 7p.m. Monday, Jan. 23at the Red Bluff Community and Senior Center, 1500S. Jackson St. Bring your favorite tea cup. This year the event will feature a game night. You will want to bring two-and-a-half-inch wide strips of fabric and five-inch squares of fabric to be used during the games. All guests and visitors are welcomed free of charge. More information is available by writing to Sun Country Quilters, P.O. Box 771, Red Bluff, 96080, or visiting suncountryquilters. Scott Marcus On Friday, George Roney, cowboy and rider for the Ramsay King Cat- tle company, brought to town the horns and hides from two wild steers which he killed on Mill Creek in that is known as the black rock section. This is the last of the big herd of wild cattle which has roamed this section since the days of the Ben Chase Cattle company. This company was ab- sorbed by the McKenzie Stover and Lyons cattle outfits and they are no us- ing, along with the Ram- say Kink outfit, this section of Tehama county for sum- mer range. The black rock section is composed of some of the most rough, mountain- ous lands found in Tehama county. With the exception of a few trails leading to it, it is practically inaccessi- ble to human beings, yet it is a splendid section to pas- ture sheep and cattle dur- ing the summer months because of the bunch grass that is growing there. There is quite an inter- esting history connected with these wild cattle. At one time the cattle men paid their cowboys re- wards when they killed one of them. They were known to every man who ran cat- tle in those mountains for the reason that many times they lost large numbers through being led away by these wild cattle. The band originally was some seventy-five or more strong and when they mixed with the tame cat- tle from the valleys they usually led them into this inaccessible country, and when this happened the cattle man lost his stock. For twenty years or more the cowboys have been traveling these hills with rifles intent on de- stroying these outlaw cat- tle. Roney has the distinc- tion of getting the last two. — Jan. 20, 1917 100 YEARS AGO... Kills last of wild cattle herd The following informa- tion is compiled from Red Bluff Police Department, Red Bluff Fire, Tehama County Sheriff's Depart- ment, Corning Police De- partment, Corning Fire, Cal Fire and California Highway Patrol logs. Arrest NicholasAndrewSut- ton: 19, of Paradise was arrested Wednesday in the 4500block of Row- les Road and booked into Tehama County Jail on the charges of person under 21with blood alcohol content more than 0.05 percent and DUI: blood al- cohol content above 0.08 percent. No bail was set. Burglary Fi h Avenue: A woman reported a burglary had taken place at the Ante- lope Creek Mobile Home Park. Collision Hall Road north of Or- angewood Road, Corn- ing: A 26-year-old man sustained major injuries at 2:40a.m. Monday a er he drove into an embankment, hitting a power pole and overturned. David Ramirez was driving south on Hall when he turned his 2002 white Acura to the le and over corrected, causing the vehicle to run off the road. It hit a power pole, overturned and landed on the roof. Ramirez was transported to Enloe Medi- cal Center in Chico for the treatments. Disturbance Sycamore Street: Police responded about 3a.m. to a report of four men in a disturbance who had been yelling for about 20 minutes, during which time one person was heard yelling "I have a piece, come get me." No one was located during an area check. Chestnut Avenue, cross of Antelope Bouelvard: A disturbance involving four men was reported about 3 a.m. Thursday. Hazard First Street, cross of Solano Street: Police received a report about 1:15p.m. Wednesday of a utility pole that appeared to have been damaged and was swaying behind a restaurant. Public works barricaded the alley. Yolo Street: A post of- fice employee reported about 4:30p.m. Wednes- day a tarp was laying on the power lines behind the building. PG&E was requested to remove the hazard. Lay Avenue: A report was received Thursday morning of power lines down. Suspicious Marguerite Avenue: A man in a blue hooded sweatshirt was seen try- ing to pry open a window in the backyard of a Corn- ing residence with a crow bar about 10a.m. Wednes- day. When confronted, the man jumped a fence and was last seen running east. Thefts San Benito Avenue: A man reported a the of items from his vehicle in the area of A&A Tires in Gerber. Solano Street: Music equipment was stolen from the First United Methodist Church. Luther Road: A man in a red shirt, blue jeans and white cap and a blonde woman in black clothing, a tan coat and carrying a pink purse stole items from Walmart about 5:30 a.m. Wednesday. Cottonwood: Evergreen Middle School reported the the of gas from school vehicles. Sixty-sixth Avenue: A Los Molinos resident re- ported the the of mail. Vandalism First Street: Someone threw something at and broke a window at a Corn- ing residence about 10 p.m. Wednesday. Solano Street: A vehicle window was smashed at the Dollar General parking lot sometime Wednesday while a Corning woman was at work. Madison Street: Graffiti was located in the Tehama County Library bathroom and an unknown person broke a window on a county-owned vehicle. POLICE LOGS The executive board of Homes of Hope for Vic- tims In Domestic Abuse — VIDA — is planning one of its main fundrais- ers, the annual Winter Dinner to be held on Feb. 4 at the Red Bluff Commu- nity Center. This year's theme will be Hearts to Heal. Tickets are $30 each or two for $50 and a ta- ble that seats eight can be purchased for $200. The dinner will be a pasta bar with all of the trimming and dessert and the speaker will be State Sen. Jim Neilsen. Tickets may be pur- chased at the Homes of Hope Office, 332 Pine St. in Red Bluff. Come and help support this organization help hurting families. FUNDRAISER Homes of Hope to hold Winter Dinner Gold Exchange 413WalnutStreet 530-528-8000 Sat.-Mon. 10am-4pm • Tues-Fri 10am-5:30pm www.redbluffgoldexchange.com LetThe Romance Begin.. Birthday Night Birthday Day Fri&Sat TicketsatHawes&TheLoft Infocall949-4241 PaulineDavisPavilion TehamaFairground Jim Owens Memorial Friday 4 PM W Saturday 10 AM FinalsSaturdayat6PM Three-man teams go for it! Partyfollowstherodeo! Friday:Musicfrom ThePickledWillies Saturday:ChadBushnell 25yearsprofessional experience. QualityWork Very Reasonable Rates Red Bluff Transmission • Automatic • Manual • Computer Diagnosis • Clutches • Transfer Cases • CV Axles CALL TODAY! 529-4493 440 Antelope Blvd. #6 Bob's Youcantmissus... 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