Retail Observer

RETAILOBSERVER.COM JANUARY 2017 26 T he new JURA Z6 showcases the brand's passion for innovation and technical expertise, achieving a higher standard of quality across a whole spectrum of specialty coffees, from the short, fiery ristretto to the popular, mellow flat white. A feast for all the senses, this Swiss-made automatic coffee center breaks new ground as the most advanced model offering a true bean-to-cup experience that's freshly ground, not capsuled. EXCLUSIVE JURA INNOVATIONS INCLUDE: • A world first, Pulse Extraction Process (P.E.P. ® ) optimizes extraction time to guarantee professional quality, barista-style coffee. It brings out every nuance of aroma, with a thicker layer of velvety-soft, long-lasting crema on top. Coffee lovers can customize their brew to 10 different intensity levels. • A new ceramic valve allows for an automatic switchover from heated milk to light-as-air milk foam for creating beverage specialties. This is the first domestic coffee machine that offers 10 different milk temperatures settings according to personal taste. • The new Aroma G3 Grinder works quickly, but gently to preserve flavor and aroma. • Another first is automatic filter detection, thanks to its Intelligent Water System (I.W.S. ® ). A CLEARYL Smart Water Filter protects against limescale and filters water for the best possible flavor, removing substances that degrade aroma and taste, while retaining healthful minerals. • This is the first JURA model to offer automatic cleaning of the milk system at the touch of a button. The Z6 features JURA's easy-to-use Rotary Dial and large color TFT display, allowing consumers to "turn and press" to select and brew their desired coffee specialty. Coffee perfection in its purest form flows into the cup. Sophistication meets functionality with the elegant design and convenient front access to the water tank, bean container and all control elements. A striking aluminum finish gives an elegant touch to the top and curved front panels, and the illumination of the water tank and cups express the machine's style and status. The JURA Z6 is available for immediate shipment, with an actual retail price of $3,499. JURA offers a variety of automatic coffee centers, with actual retail prices ranging from $799 to $5,599. For more information, visit www.jura.com. M A N U F A C T U R E R [ N O T E S ] JURA UNVEILS NEW BREAKTHROUGH TECHNOLOGY The Swiss-made JURA Z6 RO

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