Retail Observer

November 2016

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM NOVEMBER 2016 22 style or performance," said Antonio Di Tommaso, CEO of Tecnogas SUPERIORE. "Only a few months later, we are able to satisfy this request with a product that remains in line with the rest of the SUPERIORE portfolio positioning, promising high quality cooking results and timeless design." The 24" cooktop features two 18,000 BTU gas power burners with simmer capability at 750 BTU, a staple element of SUPERIORE appliances, as well as one large burner (11,000 BTU) and 1 medium burner (6,500 BTU). The gas oven offers a 4.4 cu.ft. capacity with two convection fans. Launching in tandem with the 24" range are matching ventilation options: the 24" NEXT hood with analog control, 600 cfm power and stylish black glass detail, and the 24" PRO hood (400 cfm) with electronic buttons, both in Stainless Steel. "Our team is proud to continually meet the needs of the North American market and this latest development will help the brand expand to key markets in metropolitan areas," adds Di Tommaso. Tecnogas SUPERIORE is distributed in the U.S. by Almo Premium Appliances and by Tri State Distributors in the Pacific Northwest and Western Canada. Tecno is a family owned company, specialized in the manufacturing of ranges, wall ovens, and cooking systems, and characterized by its rich and strong design, iconic details, and premium Italian finishing. Founded in 1952, its products are sold in more than 70 countries and it is considered a leader in the premium cooking appliances market. Tecnogas SUPERIORE is launching in key U.S. and Canadian markets throughout 2016. For more information: www.tecnogasSUPERIORE.us. SIZZLING HOT. CHILLINGLY COOL. The dark side has never been brighter Today's high-end bike owners and vintage car aficionados play by their own rules. When it comes to their "rides" and the way they "roll," they thrive off of their personal style. They break boundaries, stretch limits and create new ones. They roar as they roll. Elmira Stove Works now offers an iconic vintage-inspired person- alized Northstar refrigerator, with bold, aggressive airbrushing and state-of-the-art performance to appeal to that same individual- istic spirit. These flaming fridges are not for the faint of heart. Exclusive airbrushed models are the antithesis of the industry's stainless steel counterparts. They're dark and assertive. Immaculate detail, multiple layers of airbrushing, "orange candy" iridescence, and clear coating result in skulls and flames so realistic one can almost hear the skulls cackle and the flames roar. Partnering with Studio Uneek, a Canadian custom airbrushing studio, Elmira Stove Works has developed a "flames and skulls" template that allows for some personalization with the buyer's own images. The buyer can provide an image of himself / herself and their motorcycle or hot rod, which will be incorporated into the design. The inspiration for the custom designed fridges stemmed from cycle and vintage car enthusiasts who have an affinity for customization and individualized products. When asked about the appeal of custom airbrushing, Elmira Stove Works Vice President of Sales and Marketing Tony Dowling said, "Airbrushing yields a slightly different look and result every time. This gives the customer a one-of-a-kind piece. And if the customer opts for the customization opportunity, it's not just a unique piece; it's a very personalized piece. It fits our signature–For True Originals." The only thing "bare bones" about these fridges are the skulls and skeletons. Behind the retro facades are fully modern I N D U S T R Y [ N E W S ]

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