Retail Observer

RETAILOBSERVER.COM OCTOBER 2016 66 NATIONWIDE EAST ANNOUNCES NEW DIGITAL MARKETING DIVISION Nationwide East is excited to announce a new Digital Marketing Division to further support their members. The new Digital Marketing Division gives Nationwide East members an exclusive opportunity to pick up the phone and speak to a live person about Facebook and Twitter advertising and page management, IT helpdesk, website development and Google advertising. The new department gives their independent retail members the opportunity to let an expert at Nationwide East manage their advertising, affordably, while helping them to grow their business. Member retailers with a Nationwide East digital expert handling their social media accounts gives them an advantage over the competition, as they are able to reach a new untapped audience. This service includes, but is not limited to, placing social media advertising that meets budget requirements. Additionally, this allows the retailers to focus their attention on the day to day operations of running their business, without the stress of keeping up with their social media presence and interactions. Nationwide East understands the importance of brand development and growth, and the need to drive additional traffic and sales within the social media platform. The Digital Marketing Division is also offering Google advertising placements, in which the Nationwide East digital expert uses specific key words to reach the retailer's target audience through the consumer's Google Searches. This enables the member retailers to increase brand awareness, while still having control of setting daily and monthly spending allowances. Nationwide East doesn't stop there. Member retailers that are in need of technical support, including PC and printer questions, software issues, bar code scanning troubleshooting and more will now be a phone call away to an IT help desk associate that is readily available to assist. This reinforces Nationwide East's mission to allow their retailers to spend time focusing on their operations and letting this new division take care of the rest. Dave Robison, director of Nationwide East, says "In our continuing mission to deliver the tools and resources needed to help our members grow their business, by adding a new Digital Marketing Division, their web presence in their marketplace will be unrivaled by their competitors. We are excited to provide solutions for our members to ensure their customers won't shop anywhere else to find what they need." MASS FIDELITY JOINS NATIONWIDE MARKETING GROUP AS NEWEST VENDOR Mass Fidelity, the creator of the Core Wireless Audio System, announced that the company has joined Nationwide Marketing Group as a vendor partner. Nationwide Marketing Group is currently one of the largest buying groups for independent retailers in the country with over 3,500 members operating over 10,000 storefronts. Upon joining, Mass Fidelity will offer retail partners a strong vendor direct program of the Core Wireless System as well as the Core Wireless Sub and Relay Hi-Fi Wireless Receiver - DAC. "Nationwide and their extensive list of dealers offer an incredible opportunity for us to showcase our products to new markets around the country as well as new consumers through these retail locations," said Bob Perry, chief revenue officer at Mass Fidelity. "We are thrilled to partner with Nationwide as their members are a perfect fit for our product. Our team will be reaching out to all of the members to offer a sales program unlike any other that's available today." The Mass Fidelity Core wireless audio system, with its breakthrough technology, creates an incredible stereo sound stage from one small speaker, and now has enhanced bass performance with the Core Subwoofer. "The ability for us to offer products from Mass Fidelity provides a great opportunity for our independent retailers to offer new products to their customers and expand their business in the audio category," said Hank Alexander, director of HTSN, the CI division within Nationwide. "We look forward to developing a long-lasting relationship with their team and successful partnership for our members." B U Y I N G G R O U P N E W S RO

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