OCTOBER 2016 R ETAI LOBSE RVE R.COM
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millennials when selecting kitchen products and they can spend
hours online researching various companies or products prior to
making a decision. Millennials also sourced items on Pinterest
and Amazon more when compared to the other generations.
Another important finding was that they relied more on their smart
phones, highlighting the importance for venders to make their
sites mobile-friendly. When it comes to bathrooms in particular,
the cost of a product is of more importance to millennial buyers
than it is for the older groups.
"Our market research helps our members stay ahead of
important trends and changes in the multi-billion kitchen and bath
marketplace," said NKBA CEO Bill Darcy. "Our market intelligence
and research studies interpret current trends, and predict what
we can expect in the near future."
And research is a large focus for the NKBA currently. They have
recently published research cataloging the size of the Kitchen
and Bath industry, the most comprehensive of its kind in recent
years. And there are many more research studies coming over the
course of the year. The NKBA regularly provides its members with
up-to-date facts and figures on the kitchen and bath industry
through regular surveys of dealers, designers, and other industry
segments and provides market data on topics such as sales,
market health and style trends.
And research is definitely a member benefit not only for the
content, which benefits the industry as a whole, but because
research is discounted for members. The Executive Summary of
the study is available to NKBA members free of charge and the
full study is available to members for $99 and to nonmembers for
$499 at www.nkba.org/research.
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