RETAILOBSERVER.COM SEPTEMBER 2016
32
O
ne of the most important trends in the domestic appliances
industry is the visibly growing share of 'smart' products.
Over the last few years, major domestic appliances have
become increasingly technologically advanced. Sophisticated
features like auto dosage in washing machines, various self-cleaning
functions in ovens, noiseless inverter motors, flexible induction, etc.
have made their way into consumers' homes. Continuing on from
'smart', the time has now come for the products to become connected.
From having almost no market share four years ago, 2016 shows
tremendous development for connected appliances. Connected
washing machines have exceeded seven percent of the washing
machine market value in Europe, eight percent in Asia and more than
ten percent in the Middle East and North Africa. Overall, China
boasts one of the highest shares of connected appliances globally.
This growth of connected appliances also is visible within the
refrigerators, hobs, hoods and ovens. While other product groups
are lagging behind, the question is, for how long?
Overall connected appliances show double and, in some cases,
triple growth compared to last year, throughout the globe.
GfK is the trusted source of relevant market and consumer
information that enables its clients to make smarter decisions. More
than 13,000 market research experts combine their passion with
GfK's long-standing data science experience. This allows GfK to
deliver vital global insights matched with local market intelligence
from more than 100 countries. By using innovative technologies and
data sciences, GfK turns big data into smart data, enabling its clients
to improve their competitive edge and enrich consumers' experiences
and choices.
For more information, please visit www.gfk.com or follow GfK on
Twitter: www.twitter.com/GfK.
C O N N E C T E D H O M E [ G F K ]
CONNECTING
FOR GROWTH
RO
