Retail Observer

R ETAI LOBSE RVE R.COM SEPTEMBER 2016 26 cook your rice to perfection in a matter of minutes. Want to cook your favorite couscous, quinoa and other grains, in no time? Select the recommended setting and they will be cooked in a third of the traditional cooking time. In addition to these cooking programs, a yogurt function has been added for your convenience. The yogurt function prepares both regular and Greek yogurt right at home that you can enjoy as a flavorful dessert or use as the base of many dips and dressings. This one-of-a kind, illustrious unit is available with a light grey ceramic removable pot that is dishwasher safe and non-stick for an easy clean-up. It is equipped with a self-locking lid, automatic pressure release setting and two independent pressure control valves. The LUX comes equipped with a 4-digit LED screen and soft-touch controls including Plus and Minus buttons for easy time adjustment. Included with the LUX are a user's manual and a recipe booklet and a downloadable full color, digital recipe book with over 75 delicious recipes. "Fagor's LUX multi-cooker is the ultimate and ideal unit for your cooking methods and experiences." said Sara de la Hera, vice president of sales and marketing for Fagor America. "It is the optimal addition to our continuously growing line of kitchen electrics while providing a touch of elegance to your kitchen along with precision and efficiency." Suggested retail price for the 6 quart LUX multi-cooker is $129.95, $159.95 for the 8 quart. The copper and champagne colors are available now. For more information on Fagor's line of pressure cookers, cookware and small electrics, please visit: www.fagoramerica.com. NEW ELECTROLUX WASHING MACHINE REDEFINES CLEAN WITH FIRST-OF-ITS-KIND SMARTBOOST ™ TECHNOLOGY AND LUXCARE ™ WASH SYSTEM Brand unveils first and only washer that premixes detergent or fabric softener with water to achieve a deep clean Consumers do laundry almost every day, and at the end of all that effort (5.7 loads washed per week), 67% are not even happy with their current washer's cleaning performance 4 . After all the pain and hassle of getting the clothes from the floor, to the hamper, to the washer, shouldn't you just be able to assume they are clean at the end of the cycle? Now you can. At the 2016 Kitchen and Bath Industry Show (KBIS), Electrolux unveiled a first-of-its-kind wash system that delivers a deep clean by premixing water and detergent before the wash begins. The stain-fighting power of the new Electrolux washer featuring LuxCare ™ wash and SmartBoost ™ technology, along with the new Electrolux dryer featuring Instant Refresh ™ and Perfect Steam ™ , are poised to deliver game-changing innovation to the laundry room. Unlike other front load and top load washers, the new Electrolux washer with SmartBoost ™ technology premixes water and detergent before the wash cycle begins. The result? A deep all-around clean that quickly and effectively removes stains. The line also introduces the LuxCare ™ wash system, refined from thousands of hours of testing in the Electrolux fabric care labs and designed to deliver better clean and care of fabrics on every cycle. "Our new Electrolux washer and dryer pair are going to change the industry's standard for cleaning performance," said John Weinstock, senior vice president marketing for Electrolux Major Appliances in North America. "Thanks to our innovative, first-of-its- kind new design and technology, this truly is an unprecedented level of clean you can achieve at home while maintaining the quality of your favorite fabrics." Electrolux sets the global standard for laundry and an expert-level clean with its Electrolux Professional Wascator, which is the required industry washing machine by which all laundry manufacturers must measure their performance against. In fact, the procedure to measure cleaning performance defined by the Association of Home Appliance Manufacturers (AHAM) requires all manufacturers to use the Wascator as a reference for measuring cleaning performance in their own testing. I N D U S T R Y [ N E W S ] continued from page 22

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