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Texas Fiji
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F
ounder of Deep Eddy Vodka, Chad auler pC '88, knew Texas
Fiji was the perfect fit for him. The Fraternity's reputation
had preceded it, allowing Chad to learn about the organization's
history prior to joining. However, the ultimate deciding factor in his
membership was the men he met. He knew
these were the guys with whom he wanted
to spend his college years.
"The Fiji experience helped me grow and
mature," Chad said. "I learned a lot of
great life lessons during my years in the
Fraternity. It also provided me with lifelong
relationships. Living in Austin, I see many
of my brothers on a regular basis. There's
a large group living here who get together
for lunch, dinner, or golf. And of course I
see quite a few from other parts of the state
during UT football season."
After graduating from UT with a
bachelor's degree in liberal arts and history, Chad joined his
family's wine business. He later returned to UT to earn his
MBA. It was during this time that Chad got the idea to start his
own company. "During my graduate program, I was bitten by the
entrepreneurial bug and wanted to start a company from scratch.
I wanted to stay in the alcohol beverage industry so that I could
capitalize on my knowledge and relationships from working with
my family. This led to the founding of Deep Eddy Vodka, which
became the fastest-growing spirit brand
in the U.S. market."
Last year, Deep Eddy was sold to Heaven
Hill Brands in Louisville, Kentucky. Co-
founding the company is one of Chad's
major accomplishments and a huge career
highlight. "It's important to do something
you enjoy, and I enjoy what I do. We all
perform better when we're passionate
about the work we're doing. That's an
important lesson to learn."
When Chad isn't working, he's spending
time with his family. He and his wife,
Stacy, have an 18-year-old daughter who
will attend UT next year, and a 15-year-old son who is a freshman
in high school. You can also find Chad hunting, fishing, or playing
golf, oftentimes with his wife and kids. You can contact Chad at
chad@chadauler.com.
view From The Top shelF:
Chad auler pC '88 shares his sTory
A yeAR In RevIew
