Retail Observer

RETAILOBSERVER.COM MAY 2016 62 RECOGNIZING THE OPPORTUNITY That's the first step to increasing customer share (selling more to your existing customers). And you have a GREAT opportunity to grow that source of revenue each time your company's phone rings. Of course, it begins with delivering exceptional telephone service—from providing a clear and friendly greeting, to efficient, positive responses and solutions, to a helpful attitude throughout every call. It continues when you ask your callers to hold. Surprised? Don't be. People want reliable information that helps them make smart buying decisions. They want to know they can trust you and your team to service their appliances properly. And once they believe in you, they want to know about the other ways they can depend on you. Custom On Hold Marketing is the perfect tool with which to deliver that important information and start building awareness and trust. A FEW IMPORTANT TRUTHS Remember - finding reliable service providers in any industry can be challenging and time-consuming. Understandably, most consumers don't want to invest the effort it can take. They also don't want to have to guess whether or not a particular service provider is the best choice for them. That's why it's so important to use every opportunity to promote your company's strengths to existing and potential customers. But chances are you—and everyone else who answers your phones—are not going to stress your brand identity and selling points when speaking directly with customers. So, you need someone speaking on your behalf, reminding your callers about the unique value that you provide. THE SOLUTION For thousands of business locations across the nation, BusinessVoice is that spokesperson. We create custom On Hold Marketing programs that are focused on meeting your specific marketing goals. We reinforce why your callers should do business with you, and give them reasons to call you—and recommend you—for additional services. By creating awareness and strengthening your relationships with callers on hold, you'll provide an incentive for them to return to you again and again, increasing customer share. And here's a bonus: when your callers are actively engaged with your On Hold Marketing content, their perceived hold times will be shorter. 3 REASONS TO CHOOSE BUSINESSVOICE 1. We're marketing focused. We design and implement completely custom On Hold Marketing programs that improve the customer experience, reinforce your brand identity, and motivate callers to take the next step in the buying process. 2. We're proactive. We're almost obsessive about updating your On Hold Marketing on a scheduled basis. That ensures that callers are hearing fresh content and your most current marketing messages. 3. We're the most-awarded. We've earned more local, regional and national awards for creative and marketing excellence than any other provider in the industry. That says a lot about the quality of our content. (Our specialty is Humor On Hold.) WHAT'S NEXT? We're ready to talk about your needs and goals. If you are too, please contact Lisa Lee-Oswald at 419-724-7349 or Lisa.Oswald@BusinessVoice.com. If you'd rather do some digging first, visit our website at BusinessVoice.com. Scott Greggory, VP Creative ServicesBusinessVoice.com S E R V I C E D E P A R T M E N T RO SELLING MORE TO YOUR EXISTING CUSTOMERS

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