Retail Observer

RETAILOBSERVER.COM MAY 2016 26 FRANKE'S 3-IN-1 FAUCETS FEATURE: • Bluetooth technology: Drink water from the faucet, and never forget to change your filter. With Franke's new Bluetooth-enabled filtration app, once 600 gallons of water pass through the filter, the app will alert you to change your filter and direct you to a local retailer • Five filter cartridges: Enjoy clean, odorless water on tap. Franke's five filter cartridges, compatible with one of three filter canister options, feature ceramic outer shells and activated carbon block cores. Plus, they use a multistage filtration process that kills bacteria and rids tap water of chlorine, chloramine and other chemicals – ensuring pure water that tastes great • Chilled water: Experience chilled drinking water directly from your kitchen faucet with an optional Franke chiller. Quick and easy to install, the chiller's temperature can be adjusted to produce water directly from your faucet that's a refreshing 40-degrees Franke's 3-in-1 faucets will be sold exclusively at Franke retailers. For more details and to find a store near you, visit www.franke.us/ks. KWC AMERICA SELECTS PM FIXTURES AS SALES REPRESENTATIVE FOR CALIFORNIA Purcell Murray's decorative plumbing and hardware division expands with world-renowned kitchen and bath fixtures PM Fixtures, the dedicated decorative plumbing and hardware divi- sion of the Purcell Murray Company, has announced they have been contracted to represent KWC Faucets in California. KWC Faucets, a leading manufacturer of luxury kitchen and bath fixtures, is a welcome addition to PM Fixtures. As part of the Purcell Murray Company, marketing, sales and customer support of KWC products will be extended throughout PM Fixtures' wide dealer, retailer, designer and professional builder and hospitality channels. "KWC is world renowned for manufacturing bath and kitchen products which combine Swiss innovation with the latest technology. KWC has paved the way as a leader within the plumbing industry and we were thrilled when approached by their executive team to partner with such an iconic and well-respected brand," said Kevin Murray. "PM Fixtures is excited to add KWC to our roster of distinguished product offerings and we can help expand and grow the market within California. Our team has diligently been working with the previous reputable agencies to ensure a seamless transition with no interruption to customer support and service." PM Fixtures partners with international and domestic manufacturers to bring their products to market and KWC Faucets is the latest added to the portfolio. Because of Purcell Murray's established sales, marketing, customer support and large warehousing capabilities, there are several options for a manufacturer when working with PM Fixtures to leverage their market penetration and best practices of their kitchen and appliance retail network as well as their expanding kitchen and bath dealer base. "KWC, a leading supplier of luxury kitchen and bath faucets, shower systems and accessories, embodies the best of Swiss luxury, precision and craftsmanship," said Gary Langbo, KWC America president. "Our innovative products are ideal for the California market, and PM Fixtures was our first choice for representation – their reputation, experience and corporate structure align very closely to ours." PM FIXTURES IS DEFINED BY THESE KEY TRAITS: • Select product offerings of architectural and decorative plumbing fixtures, hardware and accessories for kitchen and bath • Sales Network Reach: existing appliance retailers/resellers, distributors and kitchen dealers; kitchen and bath showrooms/ resellers; builder and contract sales; architects, designers and specification professionals; and consumer • Business Model Options: importer, stocking distributor, brand development, marketing, tech support, training, sales representation, regional to national sales network • Existing Brand Equity and Reputation: leveraging the Purcell Murray business operation with proven marketing and sales success factors For more information, please visit www.purcellmurray.com. I N D U S T R Y [ N E W S ] RO

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