CityView Magazine

48 | March/April 2015 presented itself, opening a pet nutrition center in Fayetteville was a natural fit. "People in the industry were surprised when we would tell them that we were opening a store in Fayetteville, but Fayette- ville is a great market. Yes, it can be transient, but that's one of the reasons it is successful. e economy is very steady," said Sheere. While Frank had knowledge of the industry, Sheere's back- ground is in numbers. Aer managing hotels and working in finance and accounting for Cumberland County Schools for 17 years, learning the intricacies of retail sales was her greatest chal- lenge in starting the business. "Everything I did was out of my realm," said Hill. "Learning the point of sale system, ordering, coupons – it was all new to me." In 2012, they opened a second store in Traemoor Village shop- ping center. "I was perfectly happy with one store, but we prayed about it. My husband is a dreamer and I'm realistic, but aer 36 years together, we know it works for us," laughed Sheere of their leap of faith. In 2015, they opened a third location in the new, upscale Glens- ford Way shopping center on Glensford Drive. Anchored by e Fresh Market, Sheere is excited to watch the store perform in the new center, among a health-conscious, quality-driven clientele. "Of course, I was perfectly happy with two locations," laughed the pragmatic Sheere, but she agreed to the third store with little hesi- tation, as the entire family had taken active roles in the business by that time. Even though the now semi-retired Sheere still handles all of the accounting, she defines the most rewarding aspect of their suc- cessful business not in numbers, but in family. "Watching the next generation take over has been rewarding. at, and knowing that hard work has paid off." By the "next generation," Sheere means their son Aaron, who followed in Frank's footsteps by working in the pet food industry as soon as he graduated from college. Aaron manages the busi- ness's social media presence and focuses on customer service. eir daughter, Ashley, is a cosmetologist and a new mom, but as- sists in buying, data entry and accounting for the business. Ash- Heidi Kaufman is the merchandise supervisor for all three Naturally Unleashed stores. "At our hospital, as in life, compassion is our passion." Cross Creek Animal Hospital 2147 Skibo Road Fayetteville, NC 28314 910.868.1164 crosscreekanimalhospital.com Dr. Shannon M. Poole, DVM Dr. Ryan T. Reid, DVM Dr. Elizabeth K. Killham, DVM Dr. Erika Y. Richardson, DVM Caring for Your Pets

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