24 UCW FEBRUARY 10-16, 2016
WWW.UPANDCOMINGWEEKLY.COM
a
DIRTBAG ALES
ABOUT THE AUTHOR:
Melody Foote
Director of Communications
Fayetteville Area Convention &
Visitors Bureau
Liberty Point Bulletin
BUREAU ANNOUNCES RESULTS
In the first half of the 2015/16 fiscal year, the
Fayetteville Area Convention & Visitors Bureau
(FACVB) secured 38 meetings, tournaments
and group tours for Cumberland County in
the coming months and years. These events,
which represent 14,714 room nights at county
hotels, will impact Cumberland County's
economy at just over $5 million.
Additionally, in the first half of FY 15/16, the
FACVB:
- Attended eight trade shows where staff made
252 contacts and secured 23 leads for future
business.
- Serviced 10,400 inquiries at three visitor
centers, distributed 76,000 Fayetteville Area
Destination Guides and fulfilled 133 group
service requests.
According to the North
Carolina Craft Brewers
Guild, North Carolina boasts
the largest number of craft
- Secured 1,692 listings for area events in
trade magazines and on media websites.
- Rolled out a new ad campaign for meetings,
tournaments, group and leisure travel.
- Issued 12 press releases, facilitated four
travel writer visits and secured 31 pieces of
publicity in travel and local media.
- Actively engaged with 5,500 followers on
Facebook, Twitter and Instagram.
- Introduced new collateral materials for
marketing to sports tournament planners,
including a website at
www.FayettevilleNCSports.com.
"Travel is serious business for Cumberland
County," says John Meroski, FACVB president
and CEO. "Our organization works hard to
increase the number of visitors, expenditures
and, in turn, taxes collected."
breweries in the South. Three of those brew-
eries call Cumberland County home, including
well-known Huske Hardware Brewing and
The Mash House Restaurant and Brewery.
The newest entry in Cumberland County's
craft beer landscape, Dirtbag Ales, opened
a tap room on Legion Road in Hope Mills in
December 2015.
The partners, veterans who met while work-
ing at an Army hospital, formed Dirtbag Ales
after several years of stove-top and garage
brewing. They started as a contract brewer
with Aberdeen Brewery, and moved to their
Hope Mills location in 2014.
In Hope Mills, self-taught Brewmaster Tito
Simmons-Valenzuela crafts many specialty
brews. His blood-orange kolsch is the signa-
ture item in Dirtbag's lineup.
Brewery tours are available every Sunday.
Dirtbag Ales
3623 Legion Road, Hope Mills
www.DirtbagAles.com
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