Issue link: https://www.epageflip.net/i/637179
| SUPER BOWL SUNDAY | 45 SUNDAY, FEBRUARY 7, 2016 XVIII 1984 Apple: "1984" Directed by Ridley S c ot t , t h i s d a rk , O r w e l l i a n - t h e m e d ad for the yet-to-be- released Macintosh bec a me the most storied Super Bowl spot of all time as it threw out the old marketing playbook. A young, rebellious f e m a l e a t h l e t e representing Apple runs through a room of automatons and hurls a sledgehammer into a giant image of Big Brother (IBM). The aura of doom and oppression is shat t ered. " T hin k different," indeed. Even Yoda probably got a kick out of this brilliant spot featuring a kid decked out in Darth Vader gear and trying to use The Force on pets, appliances and toys. Alas, nothing he does works — until new car in the driveway comes to life, thanks to some remote-control aid from Dad. This was a winning blend of humor, adorability and nostalgia. Love it, we did. XLV 2011 Volkswagen: "The Force" This provocative black-and-white ad for the online job-listing service touched a nerve with working stiffs everywhere by having a series of children declare their desire to, among other things, "file all day," "have a brown nose," and "be forced into early retirement." The message came through loud and clear: No one wants to grow up to settle. XXXIII 1999 Monster.com: "When I Grow Up" This one is all about a Coke and a smile — and a sweaty jersey. A surly Steelers' lineman limps toward the locker room, in no mood to put up with the cute little boy who tries to cheer him up by offering his soda. The boy persists and Mean Joe finally relents, chugging the Coke. Instantly, he turns into putty and tosses his jersey to the kid. Coke scores a touchdown with this heart-tugging classic. XIII 1979 Coca-Cola: "Mean Joe Greene"