Issue link: https://www.epageflip.net/i/628905
The Red Bluff-Tehama County Chamber of Com- merce's Business Expo And Mixer, or BEAM, is sched- uled for 5-7 Thursday, Feb. 11 at the Red Bluff Commu- nity Center. This trade show is an ex- cellent opportunity for all local businesses to show- case and sell what they have to Red Bluff and Te- hama County community. Show specials and dis- counts will be given dur- ing the Business Expo. This event will feature more than 60 vendors form all categories of business, organizations and events. Registrations are now open to reserve your table. Visit www.redbluffchamber.com for more information and to register online. The ven- dor cost is $50 per table. The event is free and open to the public with no ad- mission fee. Appetizers and a no host bar by the Palomino Room. Grand prize give away to some fortunate person at the event is a flat screen television. The vendors are encour- aged to register early as it is first come first serve. The registrants will bring props, tell their story and will make it fun. The sky is the limit for this event. Set-up will be from 3-4:30 p.m. BEAM is spon- sored in part by Red Bluff Dodge and the Palomino Room. Questions, please write to the chamber at jason@ redbluffchamber.com or call 527-6220 ext. 301. 11DaysofRound-Up meeting If you or your group is doing or would like to do an event, please come on down and get in on the planning 10-11:30 a.m. Wednes- day, Feb. 3 at the Tehama County Farm Bureau, 275 Sale Lane, Red Bluff. For more information, call the chamber at 527- 6220. Employment posters Employment posters are available online at http:// redbluff.chambermaster. com/store/. Every California em- ployer will need to post a new 2016 California and Federal Employment Poster as there are man- datory changes to the poster. They are available through the Red Bluff-Te- hama County Chamber of Commerce office. The poster is produced by the State Chamber and made available to local cham- bers. Cost for the 2016 poster is $25.99 for paper and $37.99 laminated, plus tax. Consider adding Poster Protection for $15 for free updated posters on any law changes during 2016. Write to the chamber at info@redbluffchamber. com or call 527-6220 x 301 to order yours today. Good Morning, Red Bluff Sponsored by the Te- hama County Cattle- women at the Bull and Gelding Sale in the Sci- ence Building, Good Morn- ing, Red Bluff is scheduled for 7:50-9 a.m. Thursday, Jan. 28. Come out for this excel- lent event at the Tehama District Fairgrounds 650 Antelope Blvd. We hope to see every- one at Good Morning, Red Bluff, the most pop- ular networking event in the county, so we can learn more about you and your business! Please in- vite friends or associates to join you. There will be coffee, juice, pastries and fruit available for you. If you are interested in hosting Good Morning, Red Bluff later this year, call the chamber office. Renewing members The chamber team would like to say a big thank you to all our members that re- newed their membership this past month. Your con- tinued support is what keeps your chamber work- ing to promote all that is Red Bluff and Tehama County. American Cancer Society, Bay Alarm, Coldwell Banker C&C Properties — Lois Ro- gan, Corning Ford Mercury, Creekside Village, Crystal Motel, Employment Devel- opment Department, Etzler Financial & Insurance Ser- vices, Express Employment Professionals, Growney Motors, Jackie's Memories Plus, Lake California Prop- erty Owners Association, P.E.T.S., Northern California Title, Red Bluff Bull Sale, Red Bluff Industrial Elec- tric, Redding Distributing Company, Richard Scheuler, Ride On, Sierra Pacific In- dustries, Tehama District Fairgrounds, Tehama Mo- tor Parts and The Lodge At Rolling Hills. REDBLUFFCHAMBER It'syourtimetoshineatbusinessexpo CONTRIBUTEDPHOTO Business Expo And Mixer 2015. One of the biggest sto- ries coming out of the Great Recession that con- tinues to plague busi- nesses is the lack of qualified job appli- cants for many semi- to highly skilled po- sitions in a variety of in- dustries. The skills gap has been talked about by business leaders, politi- cians and economists for several years, and yet the reality of jobs going un- filled is still a major fac- tor in the economic re- covery. But could there be a solution to this problem that is going unnoticed and underutilized? What's causing the gap? While there is consen- sus among most experts that there is a skills gap in the job market, there are varying beliefs on the cause for this gap. A survey by TEKsys- tems of IT professionals and leaders found a dis- connect between their reasons for jobs currently being open and individu- als not applying. Leaders in IT believe that a lack of skills is the central reason behind the gap, while pro- fessionals in the industry believe the problem has more to do with employ- ers expecting too much in their job descriptions. Another report by Ca- reerBuilder found that employers (55 percent) and job seekers (37 per- cent) agree that education gaps in particular areas are the leading cause for the skills gap. However, job seekers believe that gaps in expectations sur- rounding wages as well as job requirements that are above entry level re- quirements play a large a role in unfilled jobs. Could mentorships be the answer? For years, apprentice- ships played a significant role in training the next generation of workers. In the last few decades, the changing dynamics of the workplace have dramati- cally slowed this practice of teaching. Today, mentorships are often thought of as a relationship between a younger and more expe- rienced professional that helps the young profes- sional develop and learn more about their indus- try. But what if businesses and job seekers thought of mentorships as a way to train new employees who may not have the specific skills the employer is look- ing for, but have the work ethic and desire to learn? Some business leaders may be hesitant to invest in educating employees who have the potential to leave and take this valu- able training to another business or possibly even a competitor. However, the CareerBuilder report goes on to say that "An overwhelming 92 per- cent of employees become more loyal to a company that invests in training them, adding that they are more likely to stay at a company that values them in this way." There is no question that the responsibility to end the skills gap falls on employees and employers alike. As they enter the hir- ing process, job candidates should be able to clearly show that they have a de- sire to learn and are will- ing to spend time receiv- ing training from the best people in the business so they can help the company be successful. Leaders in businesses should begin to develop programs uti- lizing their best employ- ees to train new hires on the skills they'll need to be successful. As the economy contin- ues to recover and busi- nesses continue to look for ways to fill their unfilled job openings, mentorships should play a larger role in helping new employ- ees be effective additions to the company. The skills gap is a challenge that can be overcome by employers and job seekers so long as both are willing to spend time teaching and learn- ing. LisaHansenowns Express Employment Professionals, 243 S. Main St. in Red Bluff, 527-0727. PERSONNEL Can mentorship bridge the skills gap? Lisa Hansen The Tehama County Department of Educa- tion is hiring now and the Job Training Center will be hosting informational meetings for those inter- ested in applying. Do you enjoy working with children? Do you want to make a difference in the work you do? Attend an informational meeting at 10 a.m. Thurs- day, Jan. 21 or Friday, Feb. 12 at the Job Training Cen- ter, 718 Main St., Red Bluff to learn what is required for eligibility and how to apply. Jobs available now in- clude SERRF project liai- sons, bus drivers, special needs assistants, preschool teachers, preschool teacher assistants and substitutes at all positions. To apply and view the job descriptions, visit www.edjoin.org. RSVP for the meetings by writing to mclement@ jobtrainingcenter.org. EMPLOYMENT Information meetings for jobs in education Raley's has named Deir- dre Zimmermann as se- nior vice president, mar- keting. In her new role, Zim- mermann will lead the ad- vertising, marketing and external communications teams to advance the com- pany's brand. As the com- pany continues to pro- mote the vision of health and wellness, she brings new strategies for brand management and attract- ing new customers. "Deirdre's extensive re- tail experience and unique perspective will ensure Raley's is an even more customer centric organi- zation focused on offering healthier choices for our customers at an affordable price," said Keith Knopf, chief operating officer. With nearly 20 years of retail experience, Zimmer- mann has served as vice president of marketing for several specialty retail- ers, including Brookstone, and most recently White House Black Market. She moved up in the industry, working both in-house and for ad agencies represent- ing great brands such as Fitigues, Jil Sander, The Field Museum and Talbots. Z i m - mermann graduated from Bar- nard Col- lege with a Bachelor's Degree in Art His- tory. She also stud- ied Visual Communica- tions at the Art Institute of Chicago and Photogra- phy at International Cen- ter of Photography. "I believe a comprehen- sive customer-centric ap- proach is imperative for acquisition and retention," said Zimmerman. "Raley's has a strong brand in Cal- ifornia and Nevada and I am excited to bring my marketing expertise to the grocery industry." MANAGEMENT Grocery chain names VP of marketing Zimmerman Remembertosendinyour reservations for the Annual Chamber Installation Din- ner, scheduled for Saturday, Feb. 6, at the Veterans Me- morial Hall. There will be appetiz- ers and wine at 6 p.m. and dinner at 7 p.m. Contact the chamberifyoudidn'treceive an invitation and would like to attend. It is open to the public but we must have a reservation with your choice of chicken, tri-tip or stuffed pork loin. Call 824-5550. Newmember The Corning Chamber of Commerce welcomes 1 Eighty Strategic Bookkeep- ing, 1920 Solano St. Corn- ing, 586-7112. CorningintheEvening LastThursdayH&RBlock hosted the monthly get to- getheranditwasafullhouse even with the rain. There was good food and some very nice prizes. Thank you H&R Block for hosting a lovely evening. TheCorningPatriots Gregory Cheadle will be the guest speaker at the Corning Patriots meeting at 6 p.m. Thursday, Jan. 21, at theCorningVeteransMemo- rial Hall, 1620 Solano St. Cheadle is running against Rep. Doug LaMalfa in District 1. This is not Cheadle's first try for an elected position in govern- ment. At the Jan. 28 meeting the patriots will have Sheriff Dave Hencratt as the guest speaker. The public is invited to all meetings, which are held at 6 p.m. every Thursday in Corning at the Veterans Me- morial Hall. PoliceandFireman AwardsDinner The Annual Police and Fireman Awards Dinner will be hosted by the Corn- ing Exchange Club at 6 p.m. Feb. 27 at the Veterans Me- morial Hall. Tickets for the beef din- ner are $15 and it will be prepared by the club. For tickets call 824-4010 or 824- 3240.Ticketsavailable atthe door as well. WineFood&Art Festival SavethedatefortheCorn- ing Rotary's Wine, Food & Art Festival noon to 8 p.m. Saturday, Feb. 27 at Rolling Hills Casino Event Center. Ticketsareavailableatthe chamber office and other lo- cations that will be an- nounced soon. Tickets are $10 and include a wine glass and $5 free slot play. The Clam Chowder Cook- off will be from noon to 4 p.m. this year. Freetaxpreparation IRS certified tax prepa- ration services are available in Tehama County for in- dividuals or families with an income of up to $54,000 for the 2015 tax year. For more information or to schedule an appoint- ment, call 527-6159. You may also go online to the Tehama County Commu- nity Action website for a complete list of locations, times and dates at www.te- hamacountycaa.org. CORNING CHAMBER Installation dinner scheduled for Feb. 6 Topsoilfrom Red Truck Rock Yard, LLC • Standard Blends • Premium Blends • Special Blends • Also Available: Mushroom Compost Mulch • Worm Castings Open Monday through Friday 8:00 am to 5:00 pm. We'llalsodeliverstraighttoyou. MOVING SALE 25% OFF ALL INVENTORY Callfordetails 530-824-0773 "Onlylookbacktoseehowfar you've come" TUCSCANPOOLSUPPLY hasmovedto 40 CHESTNUT AVENUE 527-3262 - Licensed, Bonded & Insured CLS#944446 SharonWilkes, Sole Proprietor Drop in & see our new digs WearenolongerassociatedwithMikeJenkins. 413 Walnut St., Red Bluff •530528-8000 Mon.10-4Tues.-Fri.10am-5:30pm•Sat.10am-4pm www.redbluffgoldexchange.com www.angelsamongusall.com NewYear...NewYou What Color Are You? AuraPicture&Reading with Jessie Call for appointment $ 30 .00 BUSINESS » redbluffdailynews.com Wednesday, January 20, 2016 » MORE AT FACEBOOK.COM/RBDAILYNEWS AND TWITTER.COM/REDBLUFFNEWS A4