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Sosaymarketinggu- rus: "People don't buy what they need; they buy what they want." In common language that means the majority of decisions — whether buying a product or into an idea — are based on feelings be- fore fact. That's not to say we're irrational; it is to admit that emotion puts the key in the engine and turns it on, logic steers. To lock in this con- cept, countless people need to stop smoking; virtually each one would agree. Why don't they do it? They don't want to. There are folks who need to get out of bad relation- ships, find new jobs, and rearrange unhealthy life- styles. Why don't they do it? Again, they don't want to. And prior to going on a diet, I — as every other obese person on the planet — desperately needed to lose weight. Even though I suffered brutal chest pains, felt my life was out of control, and my self-esteem was non-existent; I still pos- sessed unlimited excuses about why I couldn't go on a diet. The genuine reason was I simply didn't WANT to. Plain. Simple. To the point. We start wanting to change when we focus on what we will get from the process of change, "ben- efits" as they are referred to in sales lingo. What propelled me was when I accepted that my mar- riage was failing. Upon that realization; it oc- curred to me I might end up lonely if I didn't do some personal remod- eling. Suddenly, I very much wanted to trans- form, to be attractive. Truth be told, if women considered a 250-pound, 44-inch, flabby, middle age man with low esteem, backaches and chest pains to be a "catch," I might never have lost the weight. I needed to change for years; yet remained stagnant. The instant I wanted to, I began. Want to inspire someone, in- cluding you? Speak to the emotions before the intel- lect; you'll be ahead ev- ery time. Contrary beings, we humans can be, so even though we start seeking happiness, control, en- ergy, attractiveness, flex- ibility, self-esteem, pride, or a longer life (among others); we lose sight of the benefits and begin paying attention only on the figure illuminated on the scale. That numeral is simply a reflection, a short-lived snapshot; one miniscule, trivial seg- ment in a vast, expan- sive, exhilarating land- scape of all that's shift- ing. Yet like an addicted gambler betting the farm on one throw of the dice; if the number goes down, we're in like Flint, exhil- arated and prepared to move forward. Should its pronouncement be un- wanted, we give up, sac- rificing the whole host of joyful benefits waiting down the road. We're in or we're out; there is no middle ground. How marvelous would it be if we could measure all the reshaping taking place during this jour- ney? Beyond pounds, we could count attitude, self- esteem, pride, joie de vivre… It requires confidence, a deeper understanding of oneself, patience, and commitment to focus on the cornucopia of stimu- lating internal changes coming forth in the pro- cess. Ironically, they are some of the principal ben- efits received from all that hard work. Each time we do that, it's proof the pro- cess is working. Scott"Q"Marcusis a nationally known weight loss expert for baby boomers and the CRP — Chief Recovering Perfectionist — of www. ThisTimeIMeanIt.com. Check out his new series of free weight loss videos and other inspirational material at www. FourMonthsToGoal.com. SCOTTMARCUS Benefits,wants and needs The following informa- tion is compiled from Red Bluff Police Department, Red Bluff Fire, Tehama County Sheriff's Depart- ment, Corning Police De- partment, Corning Fire, Cal Fire and California Highway Patrol logs. Arrests BenjaminDeanZill:23, of Red Bluff was arrested Wednesday at the Red Bluff Apartments on Sale Lane and booked into Tehama County Jail on the charges of possession of stolen property, unlaw- ful entry, possession of a controlled substance and possession of controlled substance paraphernalia. Bail was $24,0000. Police were sent out multiple times in a 24-hour period to Zill's father's apartment. On Tuesday evening, Zill reportedly kicked in the door to his father's apart- ment and police responded. Officers responded again at 8:30a.m. Wednesday and Zill was arrested and found to have drugs and drug paraphernalia in his possession. Huey Reed Burnett, Jr.: 54, of Red Bluff was ar- rested Wednesday in the 700block Monroe Street. He was booked on the charge of battery of an ex- spouse. Bail was $5,000. Disturbance South Street: A Corning woman called about 5:30 p.m. Wednesday to report that her husband was being abusive and needed to go to jail. The woman reported he had choked her and was walking toward her as the call became disconnected. Brendon Burr Robertson, 36, of Corning was arrested and booked on a Tehama County warrant. Bail was $5,000. Stolen Loleta Avenue, Corn- ing: A man reported about 9:50p.m. Wednesday that his black two-door Acura Integra with light blue rims, California license 5DJT469, with a rear spoiler with a bicycle rack, was sto- len between 4and 7p.m. Wednesday. The vehicle has stickers on the front and back window. All keys were accounted for. Suspicious Colusa Street, Corning: A red light was reported to be shining in the alleyway sometime around 10p.m. Wednesday. An area check was made, but no one was located in the alley. Valerie Way: Two men, one wearing a cowboy hat, were reported about 12:40p.m. Wednesday to be carrying a paint can and asking for money. They were admon- ished. Washington Street: About 12:53p.m. Wednesday a man in an orange jacket was admonished a er ask- ing people for money. Santa Rosa Avenue: A woman called law enforce- ment about 5a.m. Wednes- day to report a young boy wearing all black had been in her yard and le when confronted. He was last seen heading north on Santa Rosa Avenue, but a vehicle was heard going south on Santa Rosa about the same time. The woman called back a few minutes later to report items were missing from an unlocked storage shed. The s Givens Road: A woman reported the the of a car part taken from her vehicle sometime Tuesday evening. 2700block State Route 99W: Tools and car parts were reportedly taken from two unlocked vehicles about 8:30p.m. Tuesday. Fourth Street: Three bicycles le locked on the Corning Senior Center property overnight were reported stolen Wednes- day. One is a silver Iron Man bicycle with a name etched on it, one a silver racing type bicycle and one a dark gray Mongoose, total value $600. Threat Vista Way: A woman at the Meadow Vista Apartments reported receiving threat- ening text messages from her brother. POLICE LOGS Chico author Nancy Leek brings the city's most prominent couple to life in "John and An- nie Bidwell: The Long and the Short of It," a biogra- phy with enchanting, kid- friendly illustrations by Steve Ferchaud. Combining her research expertise and her love of storytelling, Leek pres- ents a picture book for ages 5-9 and grades K-4 that is highly readable and historically accurate. John and Annie were a study in contrasts. John stood tall, his wife Annie was short and slen- der. She was 20 years younger than he was. While she was growing up on a Pennsylvania farm, he was leading an ad- venturous life in Califor- nia. But they had much in common — a love of na- ture and active roles in promoting education, ag- riculture and women's rights. Most of all, they shared a deep love for each other. Leek tells their story. The book is available at the General's Store at Bidwell Mansion State Historical Park, open 11 a.m. to 5 p.m. Saturday through Monday and at goldfieldsbooks.com. Leek became fascinated with Butte County his- tory when she worked as reference librarian at the Chico Branch Library. A graduate of the Univer- sity of California at Berke- ley, she is the author of "John Bidwell: The Ad- venturous Life of a Cal- ifornia Pioneer," a biog- raphy for young read- ers. She serves on the boards of Bidwell Man- sion Association and Chico Friends of the Library, and blogs about Califor- nia history at http://www. goldfieldsbooks.com/. Steve Ferchaud, is a na- tive of California and an award-winning illus- trator. His work can be seen at http://www.steve- ferchaud.com. CHICO Picture book tells story of John and Annie Bidwell Scott Marcus LOS MOLINOS Plans have been completed for a girls' gymnasium class which will be held in the gym- nasium of the Boys' Ath- letic club. J. C. Peterson, manager and coach of the Boys' club, will also be instruc- tor of the girls' class. The first meeting was held in the gymnasium Thursday evening. Miss Jessie Chase was cho- sen secretary and trea- surer, no other officers being elected at present. The members are: Mrs. J. C. Peterson, Mrs. R. M. Salter, Miss Chase, Miss Oakley Allen, Miss Gen- evieve Hall, Miss Ruby Fleming, Miss Elaine Hall, Miss Gladys Swan- son, Miss Mabel Keefe, Miss Gladys Carter, Miss Mary Keefe, Miss Roxy Dales, Miss Ruth Grow- cock, Miss Francis Go- odrich, Miss Lola Kumel, Miss Pearl Omart and Miss Winifred Preece. — Nov. 13, 1915 100 YEARS AGO... Organized girls gym class Nancy Leek Held at boys' club COMMUNITY » redbluffdailynews.com Friday, November 13, 2015 MORE AT FACEBOOK.COM/RBDAILYNEWS AND TWITTER.COM/REDBLUFFNEWS A3