RETAILOBSERVER.COM OCTOBER 2015
20
GE APPLIANCES OFFERS BIG-TIME
SAVINGS, INTRODUCING INDUSTRY'S
LARGEST AGITATOR WASHER
GE appliances revolutionizes laundry line with
largest launch in over 20 years / new machines
offer water flexibility, intuitive controls for
personal preference
Whether it's a favorite task or most loathed chore, in huge piles
or small, sorted loads, we all prefer to do our laundry our own way.
In the biggest revamp of its clothes care line in more than 20 years,
GE Appliances has announced new washer and dryer offerings to
fit every consumer preference.
Introducing new topload laundry pairs, GE has enhanced
traditional agitator washers to give consumers more control over
their cycles while improving energy efficiency, technology and
machine aesthetics. With the largest agitator capacity on the
market at 4.2 cu. ft, along with modified cycles and easy one-touch
settings, laundry has never been more convenient. And with high-
performance settings and specialty cycles to treat stains and
remove wrinkles, consumers know even their dirtiest clothes are
getting thoroughly clean, every time.
"The traditional topload washer remains the most popular style
of washer in the U.S. today," said Julie Muennich, director of
marketing for laundry products. "Like race car drivers want
precision control of their cars, our research shows that consumers
who prefer topload washers want that same command over their
washers. The features of our new GE washers, such as Extra Rinse
and Deep Fill, fit the bill in terms of flexibility and customization."
Along with larger capacities that mean fewer loads, less time
and hassle, the new GE Appliances washers offer water flexibility
while maintaining energy efficiency standards. Users can choose
Extra Rinse or Deep Fill options for particularly tough loads, or
count on GE Appliances Auto Soak technology to fill with the right
amount of water for typical washing. GE also boasts the largest
and only ENERGY STAR
®
-rated agitator on the market, offering a
unique combination of capacity and efficiency.
New model options that will become available in fall 2015
include:
• GTW460ASJ at 4.2 Cu. Ft. $599*; GTD42EA/GASJ at 7.2 Cu.
Ft. $599* (Electric) and $699* (Gas)
• GTW485ASJ at 4.2 Cu. Ft. $649*; GTD45EA/GASJ at 7.2 Cu.
Ft. $649* (Electric) and $749* (Gas) - ENERGY STAR
®
rated
• GTW680BSJ at 4.6 Cu. Ft. $699* (non-agitator); GTD65EB/
GBSJ at 7.4 Cu. Ft., $699* (Electric) and $799* (Gas) -
ENERGY STAR
®
rated
*Retailers set their own prices.
I N D U S T R Y [ N E W S ]
