Red Bluff Daily News

March 07, 2012

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Wednesday, March 7, 2012 – Daily News Commerce business Although at this writing it's not quite Spring, your Chamber of Commerce is entering its traditional busiest season. Round-Up, and its "11 Days" of community events is just around the corner. Then "Ribs, Rods and Rides" at Rolling Hills Casino, and hopefully two clear bright late Spring days on June 9-10 for hot-air balloon rides. The March 6 roll-out of Phase 1 of the community Branding Committee at the RB Community Cen- ter will have occurred by the time you read this. In mid-March, Cham- ber leadership will meet with Branding Committee leaders to dis- cuss out how the Chamber can facilitate progress towards and on Branding - Phase 2, "the implemen- tation." For many years, this Chamber has seamlessly encompassed the missions of a county Convention and Visitors Bureau (CVB), provid- ing information to current and prospective visitors, and promoting tourism and visitation in general. Over the past 18 months or so, the visible, cutting edge of CVB inter- ests has been the Branding Com- mittee: Not itself a direct subset of the Chamber of Commerce, but cer- tainly supported by it (as well as by dozens of local organizations, city and county governments) plus hun- dreds of business and individual financial contributors. During the past year and a half, some of your Chamber officers and directors have also worked on the Branding Committee to promote the concept and value of the project to the public, and raise funds to pay & for the Branding consultant's work on Phase 1. Recently they have been poring over input from the consulting firm and envisioning the real-world application of Branding as driving tourism as the corner- stone to broader economic develop- ment. All the while, Chamber staff have continued as the "boots on the ground" in service of the Chamber's CVB mis- sion; fielding thousands of phone calls and e-mail inquiries from groups and individ- uals about local events, amenities and attractions. The Chamber's website has continued to promote local events and reasons to visit Red Bluff and Tehama County, receiv- ing thousands of visits from around the globe. Staff have received and served hundreds of office visitors, equipped them with friendly answers to their questions, referrals to local businesses, provided brochures, maps, visitor and resi- dent/business relocation informa- tion, and so on. The nuts and bolts of promoting, managing and supporting visitation to Tehama County has continued to be a primary mission of Chamber staff, even as we have all been wait- ing to learn how our region might all be branded more effectively, with broad-based economic devel- opment the end result. You'll want to mark Thursday, April 5 on your calendar. That's when the Chamber/CVB will host a general membership meeting at the Elks Lodge, starting at 6 p.m. and open to the public. There will be appetizers and refreshments avail- enterprise Spring, branding and general meeting able during the meeting. Please RSVP to the Red Bluff Chamber by calling 527-6220, ext 301, or email- ing info@redbluffchamber.com The reason for this meeting, as announced in January's Chamber newsletter, is to receive input from Chamber membership at large, before a negotiation team from the Chamber begins discussions with the city of Red Bluff on a new agreement. The city has asked for an agreement which exclusively supports the Chamber's efforts financially -- as a CVB -- to pro- mote and serve tourism. Indepen- dent business operators, who pay business license fees and generate sales taxes which support the city may have thoughts about city funds being restricted only to sup- port tourism, rather than shop- local campaigns, store-traffic gen- erating events for locals, Chamber support for the Downtown Red Bluff Merchants and all that. On the other hand, some Chamber leaders who have also worked on the Branding committee have been thinking about how separate fund- ing and perhaps even administra- tion of the Chamber of Com- merce's twin missions might deserve some consideration. Before the April 5 general mem- bership meeting, if you wish to review the existing city-chamber agreement and amendments, the city's wish list and the Chamber's letter in response, type http://tinyurl.com/6sb55wl into your web browser. Hope to see you at that April 5 meeting. Dave Gowan is the CEO of the Red Bluff-Tehama County Chamber of Commerce. Lassen Peak helps brand Tehama County Just about anywhere you go in Tehama Coun- ty, you can see the majes- tic Lassen Peak. Rising to an altitude of 10,457 feet, the peak is more than a backdrop to our local landscape. It is a national treasure with the ability to stimulate our local economy through tourism. A group of com- munity and business lead- ers hope to capitalize on the mountain's appeal in their branding efforts for Tehama County. "While Red Bluff is often referred to as a gateway to Lassen Vol- canic National Park, there is more we can do to cross-brand the park as a Tehama County desti- nation to increase tourism in our towns," said Kristen Gray of Durango RV Resort. "Many people that stay at our resort end up extend- ing their visits in order to explore Lassen Volcanic National Park. When they do, they also shop local stores and eat at local restaurants." Park Superintendent Darlene Koontz strongly supports the branding effort. "In 2010, we had 384,570 recreational vis- its at Lassen Volcanic National Park with visi- tors spending over $16 million in the park and surrounding communi- ties," Koontz said. "We are looking forward to Community hall in the spotlight • Spotlight - The Paskenta Community Hall is a non- profit that joined the Corning Chamber of Commerce in 2006. The Board of Directors consists of President Lisa Estes, Vice-president Stacy Carter, Secretary Trisha Duncan and Treasurer Melinda Flournoy and three other members Craig Humphrey, Doug Deckman and Janelle Estes. The original hall was built after World War II with wood donated by Crane Mills, but it burned down by an arsonist and was rebuilt in 1985. The hall has 10,000 square feet and is available for all kinds of events from memorial services, weddings and receptions, family reunions to birthday par- ties. There is a large, fully equipped kitchen and a smaller dining room that is also available for rent. The stove that heats the hall was made from a net buoy by one of the resi- dents of Paskenta. It also has air conditioning for the hot weather. The Paskenta Community Hall will have its annual Corned Beef and Cabbage Dinner and fundraiser at 6 p.m. on Saturday, March 17. The fundraiser enables them to keep up general maintenance of the building, paying for the insurance, electricity, etc. The dinner includes potatoes, car- rots, salad and rolls, homemade desserts made by commu- nity members, coffee, tea, punch and water and a cake wheel for the kids. Tickets are $15 for adults, children 6-12, $5 and under 5, free. Tickets are being sold at the Flournoy Country Store & Deli, Rabobank, Corning Chamber of Commerce and by Emily Murphy. For more information or to donate items to be auctioned call 833-5308 or 833-5463. • Corning in the Evening - This evening you are invited to the monthly gathering hosted by House of Brews Spe- cialty Coffees, 615 Fourth Street, at 5:30 p.m. Yes, we have changed to Wednesday for this month only. Next month we will be back to the second Thursday. Don't forget to bring your business card for a chance to wind a door prize. Refreshments will be served and there will be entertain- ment as well. • Soup and Song - 6 p.m. Friday, the El Camino United Methodist Church, 8345 Hwy 99W, invites you to join them for a dinner of soup among other things and a chance to share your talent. The church will provide the salad, soup, bread, drinks and dessert. This is your chance to get on stage to sing, play an instrument, dance, read or whatever. Come join the fun and fellowship. For more information call 385- 2314. This column is prepared and submitted by the Corning Chamber of Commerce. • Business and Community Expo - Remember that the Chamber is collecting promotional items from our mem- bers to give away at our booth at the Best of the West Busi- ness and Community Expo, so if you are not planning to have your own booth and would like us to hand out your promotional items such as pens, magnets, key chains, menus and brochures, drop them by the chamber office and we will be happy to hand them out at the event. ——— Round Up Parade entries It's Red Bluff Round Up Parade time again — at least, time for the entry forms, anyway. This year's parade theme is "Kids and Cowboys of the Red Bluff Round Up." Entry forms for the 56th Annual Red Bluff Round Up the future of the branding project, and working closely with the sur- rounding communities to increase tourism and awareness of the wonder- ful natural resources we have outside our back- door." Roger Brooks, of Des- tination Development International agrees. "With the volcanic activity, fumaroles and boiling mud pots, the park really stands out, and offers visitors experi- ences they can't find in other places in the U.S.," Brooks said. "Having vis- ited nearly half of the 384 National parks, monu- ments or shorelines, Lassen must be the most undersold and under mar- keted of them all. It's barely mentioned in the county's marketing mate- rials. It should be promot- ed front-and-center. It is Tehama County's anchor tenany for tourism." Brooks unveiled branding proposals for Tehama County and the communities of Red Bluff and Manton March 6 at Red Bluff Communi- ty and Senior Center. Gray says Lassen Park will play a major role in the proposed branding initiatives. "The great thing about the branding project is that it's truly a collabora- tive effort between the community at large and county and city entities," said Gray. "Rogers is helping us to put focus and vision into our efforts by concentrating on what differentiates us from other communities. Lassen Volcanic National Park is a major differen- tiator." Lassen Volcanic National Park will cele- brate its 100th anniver- sary in 2016. Open 24 hours a day, year round, the park's 106,372 acres provide a wealth of activ- ities. For more informa- tion about Lassen Vol- canic National Park, visit www.nps.gov/lavo. Han joins The California Parks Co. Michael J. Han of Millville joins The California Parks Compa- ny (TCPC) as its director of Safety and Training. Han brings more than 20 years of experience in marina manage- ment, having previously served as chief operating officer for Water Resorts, Inc. and as general man- ager of Shasta Lake Resorts LP, where he was responsible for over- seeing development and operation of three marina resorts on Shasta Lake, and several marina proper- ties in central California and the Delta. Han's new responsibilities include working with TCPC's insurers to maximize worker safety and reduce worker's costs. CEO John Koeberer said Han will be based at the company's Red Bluff headquarters, where he will addi- tionally advise on the acquisition and improvement of marina and park operations. TCPC operates commercial ser- vices at Diamond Valley Reservoir, Hemet Lake, Little Lake, Lake Nacimiento, Lake San Antonio, Los Vaqueros Reservoir, Lake Chabot, Camanche Recreation Area, Trinity Lake and Shasta Lake, as well as several national, state and local public lands in Cal- ifornia. More about the company can be found at calparksco.com. Han has trained in marina engi- neering at the University of Wis- consin and at Sonoma State Uni- versity and attended programs in clean marinas, hazardous waste management and boating safety. He is active in the U.S. Coast Guard Auxiliary. Parade, which takes place Saturday, April 21 at 10 a.m., are now available at the Red Bluff Chamber office at 100 Main St. and at www.redbluffchamber.com. The entry fee for the parade is $25 (free for all Pooper Scoopers), with a Parade deadline of April 1 — no foolin'. Applications must have script to be accepted. The Red Bluff Round Up Parade will feature 100-125 entrants, including bands, floats, classic cars, horses (hence the Pooper Scoopers), public officials, rodeo queens and kids. First and second place trophies will be awarded in more than 25 categories, while Sweepstakes Trophies are up for grabs for Best Band, Best Equestrian Unit and Best Depic- tion of Theme. Fill out your application, return it by the April 1 dead- line and put your imagination to work. C & C PROPERTIES 741 Main Street, Suite #2 Red Bluff, CA 96080 1-800-287-2187 (530) 527-2187 An Independently owned and operated Member of Coldwell Banker Residential Affiliates. FOR 24/7 PROPERTY INFO CALL 1-888-902-7253 AND ENTER THE PROPERTY CODE FROM THE AD. FORECLOSURES AND HOMES UNDER $200,000 3BD 2BA 1000 Sq Ft $64,900 Prop Code CB4729 2BD 1BA 942 2BD 1BA 942 Sq Ft $66,000 Prop Code CB4849 4BD 2BA $65,000 Prop Code CB4379 $72,000 Prop Code CB4079 1BD 1BA 912 Sq Ft $72,000 Prop Code CB4129 3BD 2BA 1790 Sq Ft $95,900 Prop Code CB4759 3BD 2BA 1152 Sq Ft $110,000 Prop Code CB4169 3BD 2BA 1450 Sq Ft $119,000 Prop Code CB4109 2BD 2BA 1344 Sq Ft $120,000 Prop Code CB4009 3BD 1BA 2200 Sq Ft $120,000 Prop Code CB4049 3BD 2BA 2216 Sq Ft $189,000 Prop Code CB4229 TEHAMA COUNTY REAL ESTATE TEAM • OPEN 7 DAYS A WEEK www.redbluffcoldwellbanker.com See All Tehama County Listings at 3B

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