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Marketwatch D DowJones 17,402.84 -212.33 D S&P 500 2084.07 -20.11 D Nasdaq 5036.79 -65.01 This is the best time to join the chamber with many ways for your business or organization to receive rec- ognition. In addition all the standard values, with our 100th Annual Chamber Dinner just around the cor- ner you will see great high- lighting of your business. Contact us at 527-6220, ext 301 or visit our website www.redbluffchamber.com. TapintoTehama The Tap into Tehama event is scheduled for 2-6 p.m. Saturday, Aug. 15. Get your tickets today, pre-sale $30; day of $35. Get your tickets online at http://tapintotehama.net/ tickets.html or the follow- ing local outlets: Red Bluff Gold Exchange, Holbrook Stoneware, Red Bluff Cham- ber of Commerce. Nominations The Red Bluff-Tehama County Chamber invites you to submit nominations for four special awards that will be presented at the Chamber's Installation and Awards Dinner event on Thursday, Sept. 10. The dinner will be at Red Bluff Community Center, 1500 S. Jackson St. this year. We want to keep the nomina- tion process simple to en- courage submission of a number of nominees for each award. To make nominations for any or all of the awards be- low, simply send an email to jason@redbluffcham- ber.com indicating (1) the award for which you want to submit a nomination, (2) the individual or business you wish to nominate, and (3) details about why you be- lieve the individual or busi- ness deserves consideration for that award. Nominations may also be made by mail or faxed or hand delivered to the chamber office. Deadline for receipt of nominations will be Wednesday, September 3rd. Selection of award re- cipients will be made by the Chamber Executive Com- mittee, with input from the Communications Initiative Committee, for the Business of the Year, Chamber Spirit and Beautification awards. Criteria guiding selec- tion of recipients of the four awards will be as follows: Gene Penne Award for Business and Community Leadership: This award will be presented to a current or former representative of a business member of the Red Bluff-Tehama County Cham- ber of Commerce who has demonstrated exceptional personal commitment to the Red Bluff and Tehama County business commu- nity. The award, first pre- sented in 1998, is named for Gene Penne, a former Red Bluff civic leader and Chamber President whose leadership and contribu- tions to the community set the standard for the award's recipients who have fol- lowed, including Dan Car- gile, Orville Jacobs, Kevin Brunnemer, John Koberer, Ron Clark, Gary Napier, Bill Moule, Cindy Brown, John Yingling, Marshall Pike, Bill Cornelius, John and Mike Growney, and Jessie Woods. Business of the Year: This award will be presented to honor a Tehama County business which has effec- tively demonstrated "best practices" in customer ser- vice, community service and a track record of sup- port for the local business community. Last year's re- cipient was Express Em- ployment Professionals. The Chamber Spirit Award: This award will be presented to an individ- ual who has inspired, moti- vated and mobilized others with his or her ideas, char- acter, hard work, leadership by example, cooperation, fol- low-through and results. Liz Forsberg was the recipient of this award last year. The Chamber Beautifi- cation Award: This award will be presented to a Te- hama County Business that has added to the attraction and curb appeal of their neighborhood by enhanc- ing the appearance of their storefront, interior and/or signage. Cleaner, Greener Red Bluff won this award last year. 100th Chamber Dinner "The Best Is Yet To Come" 100th Annual Cham- ber Dinner is scheduled for Thursday Sept. 10 at Red Bluff Community Center, 1500 S. Jackson St. Get your tickets, nomi- nate some outstanding peo- ple and organizations and help sponsor this amaz- ing event at www.redbluff- chamber.com, 527-6220, ext. 301. This wonderful evening will begin with music, a so- cial hour, silent auction and no-host bar at 6 p.m. The evening will continue with a buffet dinner at 7 p.m., and the induction program. Additionally, the chamber is proud to present the follow- ing awards to community businesses and leaders; the Gene Penne Award for Busi- ness and Community Lead- ership, Beatification Award, Spirit Award and Business of the Year award. Tickets are available for $25 at the chamber office, online at www.redbluff- chamber.com or by phone 527-6220 by Sept. 3. Nom- ination forms are available online or at the chamber of- fice as well. Sponsorship available Be a part of this wonder- ful evening by jumping on the opportunity to be a vis- ible sponsor of the dinner. Be recognized at the biggest business event of the year. Farmers market tonight Honey and the Mountain Messenger will be playing their Bluegrass music. The Red Bluff Chamber's Wednesday Market Down- town will take place 5-8 p.m. on Washington Street, EBT and credit accepted. Kids activities every Wednesday 5:30-7:30 p.m. facilitated by the Red Bluff Parks and Recreation De- partment. For more information, call 527-6220 x 301, or email jason@redbluffchamber. com or visit our website; www.redbluffchamber.com. We are excited for this year's Red Bluff Chamber Saturday farmers market, at the Red Bluff City River Park. Market on the River runs through Sept. 26. RED BLUFF CHAMBER Jo in t he c ha mb er o f co mm er ce CORNING The Chamber of Commerce is doing some- thing new this year on Friday night before, dur- ing and after the parade. Ranchers Meat & Deli is preparing their delicious half-chicken, pasta salad, beans, bread and drink for $10, and will be avail- able between 4:30-7 p.m. Aug. 21. The dinner will be boxed so you can eat it there or take home. Tickets are being sold at the cham- ber and also by chamber directors. The location to pick up your boxed dinner will be at 6th and Solano streets. Parade The Olive Festival Pa- rade begins at 6 p.m. Aug. 21 at the Veterans Memo- rial Hall and goes to Third Street. The Corning Does it Bedder Bed Races will follow between 6th and 5th streets on Solano and you still have time to enter. Posters and sponsor books are being distrib- uted and T-shirts will be here next week. They will be sold at the cham- ber, AmericanWest Bank, Rabobank and US Bank. They will also be available for sale at the Olive Festi- val Mixer at Bell Carter, Thursday, Aug. 20. Miss Corning and Little Miss There will be a booth at the Olive Festival in the park Saturday, Aug. 22 where girls between the ages of 16 and 19 can sign up to be a potential candi- date for the Miss Corning Scholarship Program and also for Little Miss. Miss Corning event has been set for Nov. 14. The Little Miss Program will be Nov. 21, for girls ages 4-6. This is a wonder- ful way for the older girls to receive a scholarship, learn poise and experience speaking and performing in front of a crowd. The Little Miss will ride in the local parades and receive a crown and a sash. CORNING CHAMBER Boxed dinner Friday night Know anyone interested in electronics, computers, and automation? A new programmable logic con- troller — or PLC — course is scheduled starting Aug. 18 at Shasta College. In response to the lo- cal need for PLC exper- tise, a series of four Rock- well approved classes will begin in August starting with Industrial Electron- ics. Four core classes are scheduled in consecutive order, each nine weeks in length. If you enjoy electronics and computers, this is a great introduction to PLCs and a key skill to add to your resume. The first class is sched- uled to run Aug. 18 through Oct. 13 and meet 5-8 p.m. Tuesdays and Thursdays at the Redding campus. Students will need com- puter access. Class size is small and space is limited. Occupations that use PLCs include commer- cial electrician, mechanic, maintenance manager, in- dustrial IT and software programmer. For more information, visit shastacollege.edu. JOB TRAINING New PLC course starting soon COURTESYPHOTO From le , Katrina Purdue, Chad Bushnell and JB Stacy pose during the 2014Red Bluff-Tehama County Chamber of Commerce annual dinner. You hear it every day: busi- nesses can't find qualified workers, yet workers can't find jobs. It sounds like an oxy- moron, but the "skills gap" is real and growing at an alarm- ing rate. Accord- ing to Fortune maga- zine, there is likely to be a shortage of about 40 mil- lion high-skilled workers and 45 million medium- skilled workers by 2020. At the same time, analysts predict that there will be a surplus of 95 million work- ers who do not have the training to fill most va- cant jobs. What's causing the gap? Experts across all indus- tries cite four issues con- tributing to the skills gap: • A mismatch between workplace needs and the training offered to college students • A lack of needed train- ing for current workers • Rapid changes in tech- nology, which can quickly make some training obsolete • A loss of workers who retired from companies with critical knowledge and skills current workers do not have A Wall Street Journal article on the topic notes that "ageism" in hiring has taken a lot of impor- tant skilled workers out of the workforce, often be- fore they were ready to stop working. The article notes that this may change as more employers recog- nize that these older, expe- rienced workers can help reduce skills gaps and la- bor shortages. Why employer engagement is critical An analysis published in the Harvard Business Review shows there is much at stake for individ- ual companies if they are not willing to contribute to a solution. Author David Smith says the skills gap can lead to: • Delays in product re- leases • Lower customer satis- faction • Loss of revenue Experts generally rec- ommend five effective ap- proaches for employers looking to help reverse this trend: • Work in collaboration with trade associations within the employer's in- dustry • Coordinate with com- munity colleges so they can train students for va- cant jobs • Provide apprentice- ships, which have shrunk by 36 percent since 1998, according to the Harvard Business Review • Offer more in-house training for existing workers • Leverage the talent of older workers looking for employment in retirement The value for employers Some employers ques- tion the value of training and ask: "What if we train people and they leave?" The more compelling question should be, "What if we don't train people and they stay?" Companies ahead of the curve are quantify- ing the value of training with research. For exam- ple, a study by IBM shows that when teams are well trained, the resulting value to the business was equal to $70,000 in annual savings and a 10 percent increase in productivity. One key element that em- ployers should remember: training programs that are structured to reward "train- ing and staying" with finan- cial incentives are typically more successful. For example, a case study presented in this Harvard Business Review article highlights a hospi- tal that rewarded licensed practical nurses finan- cially for advancing their training to become reg- istered nurses. They re- ceived raises approximately 18 percent higher than the norm. After two years, 95 percent of the nurses were retained by the hospital af- ter graduation, an increase from 85 percent before the program was initiated. Economists say that clos- ing the skills gap will ben- efit far more than the indi- vidual companies involved. It is also projected to have a positive ripple effect on workers, their productivity, and the national economy. LisaHansenowns Express Employment Professionals, 243 S. Main St. in Red Bluff and can be reached at 527-0727. EMPLOYMENT Whyemployerscan'taffordtoignoretheskillsgap Lisa Hansen 741Main Street,Suite#2 Red Bluff, CA 96080 1-800-287-2187 (530) 527-2187 OPEN 7 DAYS A WEEK www.redbluffcoldwellbanker.com See All Tehama County Listings at IfyouareConsidering Selling Your Home, Now is the Time! PropertyisSelling and Listings are in Short Supply! CallTehamaCountiesLargest Real Estate Office and let our Knowledgeable and Professional Realtors assist you Today! www.tehamafamilyfitness.com Tehama Family Fitness Center 2498SouthMainSt.RedBluff• 528-8656 Yesterday You Said Tomorrow, Become A Better YOU Today! Finish2015feelingandlookingamazing! 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